Senior Integrated Media Planner

Description

EXPERIENCE: Ideal candidates have 4-6+  years of experience in media planning with at least 3 years  in an ad or media agency environment

Senior Integrated Media Planner/Buyer (potential to move to supervisor)

Acadia is a modern media and growth agency with a data-driven, audience-first approach. We prioritize accountable and measurable media solutions across all channels. This role requires a strategic thinker with strong client-facing skills and a proven track record of success in developing and executing integrated media campaigns.

What We Offer: A collaborative and innovative work environment, opportunities for professional development, flexible work arrangements, and competitive benefits.

We are seeking a strategic thinker and seasoned professional to lead integrated media campaigns for high-profile clients. As a Senior Planner/Buyer, you’ll manage the end-to-end campaign lifecycle while mentoring junior team members and contributing to new business opportunities.This role offers opportunities to grow into leadership positions as the Integrated Media Team expands.

KEY RESPONSIBILITIES:

• Strategic Planning & Development:
  • Lead the development of integrated media strategies across all channels (video, display, social, OOH, audio, etc.), aligning with client business objectives and KPIs.
  • Conduct in-depth audience research and develop data-driven media plans that effectively reach target audiences.
  • Collaborate with cross-functional teams (account management, creative, analytics) to ensure seamless campaign execution and client satisfaction.
  • Develop and present compelling media proposals and recommendations to clients.
  • Contribute to the development of new business opportunities by supporting RFP responses and developing innovative media solutions.
• Campaign Execution & Optimization:
  • Execute and manage media campaigns across various platforms, including CTV, OLV, Display, Audio, and DOOH, utilizing platforms such as Xandr, TradeDesk, AdQuick, and MNTN.
  • Oversee all aspects of campaign execution, including media buying, trafficking, and optimization.
  • Be accountable to  campaign performance by  analyzing data, and identifying  areas for improvement to maximize ROI.
  • Develop and implement A/B testing strategies to optimize campaign performance across different dimensions (e.g., targeting, creative, channels).
• Client Management & Communication:
  • Serve as the primary media contact for assigned clients, building and maintaining strong client relationships.
  • Provide regular updates on campaign performance, proactively identify potential challenges, and recommend solutions.
  • Develop insightful reports and presentations that effectively communicate campaign results and key findings to clients and internal stakeholders.
  • Ensure client deliverables are met on time and align with strategic goals.
• Team Leadership & Mentorship:
  • Provide guidance and support to junior team members on media planning, execution, and analysis best practices.
  • Train and mentor junior team members in media strategy, campaign execution, and analytics.
• Industry Expertise:
  • Stay abreast of the latest industry trends, technologies, and best practices in media planning and buying.
  • Continuously explore and evaluate new media channels, technologies, and vendor partnerships.

Qualifications

Required:

• Bachelor's degree in Marketing, Business, or a related field.
• 3-6+ years of experience in media planning and strategy, with at least 3 years in an ad agency or media agency environment.
• 2+ years of experience in client-facing roles, building and maintaining strong client relationships.
• Proven experience in developing and executing successful integrated media campaigns across various channels.
• Strong understanding of the digital advertising ecosystem, including programmatic, social, and mobile.
• Tools/Platforms: Experience with Xandr, TradeDesk, Viant, AdQuick, and MNTN.
• Technical Skills: Proficiency in Excel and audience tools such as Resonate and Place.ai.
• Proficiency in Google Analytics (GA4 preferred).
• Proficiency with Excel
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills with the ability to interpret data and translate it into actionable insights.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Highly motivated and results-oriented with a strong work ethic and a collaborative team spirit.
• Eligibility to work in the United States without the need for work or visa sponsorship.
• Willingness to work East Coast business hours (approximately 9:00 AM - 5:00 PM EST).

Preferred:

• Experience with digital ad operations (e.g., creative trafficking, tag implementation).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Experience managing vendor relationships and negotiating media buys.
• Familiarity with omnichannel attribution and measurement strategies.