Social Media Lead

Job Title

Job Description

So, who are we?

We’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!

We believe that a diverse workforce brings creative energy to our business, powers innovation and sets us up for continued global success. We’re committed to developing teams of individuals with a wide variety of perspectives and skills to help us realise our vision and strategy. So, we welcome people of any age, ethnicity, culture, faith, gender identity or expression, sexual orientation or physical capacity who connect with our values and bring something fresh to our business.

Your role in the team

• As a key member of the Asia-Pacific and Middle East Content and Customer Engagement team, you'll develop and implement social media content strategies that drive results.
• Using data analytics, you'll monitor performance and adapt content to optimize engagement. Your work will directly contribute to the region's commercial success.
• You will enhance our content through creative visual and multimedia elements that align with IG's brand principles.
• Your responsibilities will include creating educational materials, social media assets, SEO-optimised articles, and client communications.
• Additionally, you'll manage content through IG's content management system.

What you’ll do

• You will partner with the Head of Content & Customer Engagement to develop strategies that advance commercial goals across Asia-Pacific, Middle East, and our four local markets.
• Taking an active role in editorial planning, you will shape content strategy and guide platform-specific execution alongside our creative team.
• You will lead regional social media managers in implementing best practices across all platforms.
• Performance analysis is crucial – you will prepare monthly reports on social metrics and adjust content strategies based on data insights.
• Additionally, you will track competitor activity and create visual presentations that highlight our competitive strengths and opportunities for improvement.
• We are looking for someone eager to embrace emerging technologies like AI and automation in social media.

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

You are a natural communicator and future leader. You can display in-depth knowledge of social media platforms and platform-appropriate content. You have excellent reporting and presentation skills to help craft the story of social media to local markets and regional leadership. You are accustomed to working within regulatory and compliance constraints. You are a self-starter who can multitask, work in a fast-paced environment, takes initiative and actively works towards uplifting the profile of the team.

You can come up with creative ideas within regulatory, platform and product constraints and have the confidence to share your ideas with the team and senior stakeholders throughout the APAC region.

Qualifications

• Degree or diploma in business/marketing
• Knowledge of Adobe Creative Suite, Ad-lib/Smartly, Brandwatch, Sprout Social or similar marketing technology
• Managed multiple social media accounts in previous roles

How you’ll grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.

The perks

It really is more than a job. We’ll recognise your talent and make sure that you can still have a life –at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

• Contribution to a Retirement Annuity
• Contribution to medical aid for you, your children and spouse
• Risk benefit insurance
• Flexible working hours and work-from-home opportunities
• Performance-related bonuses
• Funding for training or studies relevant to your role
• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with annual budget for organizing events & projects that foster an open, diverse and inclusive culture

Where you’ll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.

That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now

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