Senior Marketing Operations Manager

Who we are.   

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Yoast, MarkMonitor, and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.   

In August 2021, Yoast joined the company Newfold Digital. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone. 

We’re looking for a detail-oriented Senior Marketing Operations Manager with strong organizational skills and a background in marketing operations excelling at establishing efficient workflows, collaborating across teams, and driving operational excellence.

This role offers an exciting opportunity to shape marketing operations at Yoast, driving improvements that will make a tangible impact on our effectiveness. If you’re ready to contribute to a fast-paced, mission-driven team, we’d love to hear from you!

How you'll make your mark:

• Marketing automation operations: Oversee email systems processes, operations, and reporting.

• Campaign Management Processes: Manage campaign documentation and process improvements.

• Reporting and Metrics: Define and monitor essential metrics, such as campaign ROI, customer engagement rates, and operational efficiency. By regularly analyzing these metrics, you’ll identify trends, inform decisions, and optimize processes to support Yoast’s marketing performance goals.

• Metrics and Reporting: Collaborate with BI and data teams to establish performance metrics, evaluate marketing effectiveness, and support activations.

• Operational Rhythm: Maintain the marketing operating rhythm through regular meetings, reporting structures, and knowledge management.

Who you are and what you’ll need to succeed:

• You are a detail-oriented marketing manager with strong organizational skills and a background in marketing operations for 3-5 years at least

• You excel at establishing efficient workflows, collaborating across teams, and driving operational excellence

• You should be comfortable working with data to inform strategies and have a proactive mindset for continuous improvement

• You can deal with fast-changing environments and always look for a way to pivot processes and strategy

Why you’ll love us. 

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. 

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally.  

• We care about you. We provide an attractive salary that includes a pension scheme, Achievement bonus, Generous holiday allowance and Comprehensive benefits package including Bupa private healthcare, life insurance, and access to AXA health services.

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!