Senior Product Marketing Manager (5-Month Contract)

Two Chairs is building a new kind of mental health system based on the idea that the status quo isn’t good enough. Industry-best clinician experiences, better client outcomes, groundbreaking innovation, and access to the highest quality care are how we’ll raise the bar for the entire industry. With that, we're excited and honored to have been recognized as a 2024 Great Place to Work, 2024 Fortune Best Workplaces in the Bay Area, and 2023 San Francisco Business Times Bay Area Best Places to Work. 

Diversity, equity, and inclusion are the principles guiding how we build our business and teams. We encourage interested candidates from diverse backgrounds to apply even if they don't think they meet every expectation of the role. 

About the role 

As a Senior Product Marketer at Two Chairs, you will lead efforts to evolve and improve our patient-facing messaging focusing on the expansion of our service offerings. You will work closely with the Client Growth, Product and Design teams to utilize research to strengthen our value propositions while maintaining a distinctive brand voice. 

• Help shape product marketing strategy through research and cross-functional partnerships
• Develop product positioning, value propositions, narratives, and marketing messages that resonate with our target audiences 
• Collaborate with client growth, product management, design and creative teams to create marketing campaigns and content for a new service line 
• Adopt an iterative approach to create effective messaging and positioning based on data-driven results
• Work cross-functionally to ensure brand messaging and value props are applied consistently throughout the user journey 

Core Areas of Responsibility 

• Research, Analysis & Customer Insights: Partner with Client Growth and Product teams to analyze customer, market and competitive research identifying customer needs and preferences, market trends, and opportunities for Two Chairs.
• Cross-Functional Collaboration: Collaborate with cross-functional teams including Client Growth, Product, and Clinical teams to share insights and customer feedback ensuring that product development aligns with market demands and opportunities.
• Go-to-Market Strategy & Communications: Develop and execute go-to-market strategies and communications for new service line, ensuring alignment with overall business objectives. 
• Messaging & Positioning: Own the development, testing and iteration of compelling persona-based messaging and positioning, ensuring consistency across all channels and materials.
• Content Development: Lead/support the creation of high-impact marketing campaigns with a focus on patient-facing communications via email, SMS and landing pages.

Impact and Success Indicators 

Where you’ll make an immediate impact: 

• Collaborating with Client Growth and Product teams to develop product marketing strategy and roadmap
• Crafting and executing patient-facing marketing campaigns that leverage data-driven insights (market research, testing plans, etc.) to drive consideration and conversion
• Tracking campaign performance, identifying opportunities for improvement and providing recommendations to drive the best results
• Translating projects and initiatives into business impact

You’ll be successful if you have: 

• Ability to identify opportunities to improve, and understand how to translate customer needs and market demand into content that helps us meet our goals and drive adoption
• Direct experience operating as a full-stack marketer, facilitating cross-functional initiatives from ideation to execution
• Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
• Deep analytical skills, demonstrated ability to think strategically about complex problem spaces, and strong ability to develop insights and turn those into initiatives that drive results
• Proven experience as a driver as well as a collaborator and influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes
• Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams
• Demonstrated ability to learn new products and industries - unafraid to dive into complexity
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives
• BONUS: Both B2C and B2B2C marketing experience
• BONUS: Healthcare marketing experience

Compensation 

The salary range for a full-time contract role is $70.00-90.00/hr. Placement in this range is based on qualifications and experience. 

Please stay alert to protect yourself from sophisticated job scams during the recruiting process. 

Only emails that come from twochairscareers.com or twochairs.com are legitimate recruiting messages. Our People Team will not send emails from other domains, or message you using WhatsApp or text messaging in the initial stages. We conduct all interviews by phone or Google Video, and we will never ask you for money or to download software. More tips from the FTC to avoid job scams:  https://www.consumeraffairs.com/news/ftc-offers-tips-on-avoiding-job-scams-041321.html #LI-Remote 

All applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.