Senior Email Marketing Strategist

About Awesomely:

We’re an education company that publishes simple online training programs for aspiring investors & entrepreneurs. Whether it’s through real estate, stocks, cryptocurrency, starting your own business — or all of the above — our mission is to inspire, empower and equip people to live awesomely.

For two years running Inc Magazine recognized us as one of the fastest growing online publishers in the US, and thus far we've directly served 160K+ people across the globe with 50+ awesome employees who make it all happen.

About the Role: Senior Email Marketing Strategist

We are seeking a US based, elite-level direct response marketing strategist with proven experience managing large-scale email monetization efforts at an aggressive scale. As the Senior Email Marketing & Monetization Strategist, you will revolutionize our email monetization strategy, working closely with copywriters and technical teams to maximize customer lifetime value through sophisticated list management, segmentation, and revenue optimization

Reporting to the Chief Marketing Officer, this is a tactical role focused on dramatically improving our email monetization through sophisticated strategy, testing, and optimization. The ideal candidate will have experience managing aggressive direct response campaigns at scale while maintaining high deliverability standards.

We're looking for someone who thinks strategically about maximizing customer value through email while having the technical acumen to execute effectively. This role offers significant autonomy to reshape our email marketing approach and drive major revenue growth through optimization.

Your Core Responsibilities:

Email List Strategy & Monetization:

• Develop and implement advanced email monetization strategies to optimize customer LTV.

• Oversee comprehensive list management, including lead nurturing, segmentation, and hygiene protocols.

• Design, build, and optimize sequences tailored to audience segments and specific product funnels.

• Plan for future growth, scaling email operations from 200K sends to potentially millions daily.

Data-Driven Optimization:

• Leverage insights from analytics to continuously refine strategy, engagement, and ROI.

• Design and execute A/B tests for subject lines, copy, timing, and targeting.

• Collaborate with technical teams to develop reports and dashboards using tools like Looker Studio, BigQuery, and other analytics platforms.

Technical Oversight:

• Ensure email deliverability excellence by managing inboxing, DKIM, SPF, and other authentication protocols.

• Evaluate and implement industry-leading practices for large-scale email systems and platforms.

• Work with platforms such as Keap Max Classic, SendBright, Beehive, and BigQuery for campaign delivery and reporting.

Collaboration & Leadership:

• Partner closely with copywriters to ensure high-performing email campaigns and sequences.

• Provide mentorship and guidance to team members, including List Managers, Affiliate Managers, and other collaborators.

• Lead the development of KPIs and dashboards to monitor email performance and business impact.

Scaling Operations:

• Create a strategic roadmap for scaling operations, ensuring the team can handle high email volumes and diverse lead generation sources.

• Optimize customer journey flows, list transitions, and segmentation to maximize revenue opportunities.

What You Need to Succeed:

Marketing Expertise

• Extensive direct response marketing experience with proven track record of aggressive monetization

• Deep understanding of email deliverability and list management at scale

• Proven track record managing and optimizing lists of 200,000+ contacts, with experience scaling to 1M+ emails daily

• Agency or high-volume direct response marketing experience

• Background in marketing in financial and investing information products is a plus

Technical Knowledge & Skills

• Advanced knowledge of email marketing platforms and deliverability tools

• Exceptional analytical skills with focus on split testing and optimization

• Working knowledge of email authentication protocols (DKIM, SPF, DMARC)

• Expertise in creating and optimizing automated workflows and sequences

• Experience with major ESP platforms

• Familiarity with data visualization tools like Looker Studio

Leadership & Communication

• Proven ability to work strategically while being hands-on as needed

• Experience effectively working with copywriters and technical teams

• Collaborative cross functional leadership style