Senior Social Strategist

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science 

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar.  Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

The Senior Social Strategist will lead the development and execution of strategy for our owned social channels, focusing on growth, engagement, and achieving key performance goals across multiple platforms. This role is responsible for crafting compelling content strategy and pillars, optimizing posting cadence, and leveraging social trends to enhance brand presence, grow followers, and achieve relevant KPIs. The Senior Social Strategist will be a key player in driving brand visibility, engagement, and community growth, utilizing a strategic approach to social media and a deep understanding of platform dynamics.

Responsibilities:

• Drive strategy for owned social channels and engagement to meet annual goals
• Identify and optimize ideal cadence to maximize organic performance
• Creation of monthly content calendar that ties to evergreen, NPD focus, key brand moments, as well as overall brand goals
• Oversee Community strategy in partnership with Manager, Social & Community 
• Responsible for platform growth and goal setting across key metrics - followers, engagement rate, reach and impressions
• Deep knowledge across key social KPI’s and owns  weekly, monthly, and quarterly reporting on performance against goals
• Identify opportunities for emerging channels
• Relationship management with platform reps (Meta, TikTok, etc) and deep understanding of platform dynamics
• Brief Design team on engagement-driven asset execution
• Work with Content and Design teams on communication and deadlines for monthly Content Creator program
• Post or schedule posts to go live in line with the cadence

Requirements:

• Strong background in social analytics
• Very platform-literate - immersed in functions and new features across platforms
• Basic iPhone editing skills
• 5+ years of experience in various social media platforms including Meta and Tiktok
• Deep expertise across platforms particularly Meta and TikTok
• Out of the box, creative thinker
• High taste level and strong brand understanding
• Agile, highly organized individual 
• Luxury beauty experience a plus
• Startup experience a plus