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About the Client Our client is a dynamic retail brand specializing in innovative beauty and lifestyle products that bring a fresh approach to self-expression and personal care. They have built a strong reputation for quality, having been featured in major publications like Vogue, Essence, and Teen Vogue. With their signature tagline "Unlike others, we are unique," they focus on creating products that help customers express their authentic selves while maintaining the highest standards in natural ingredients and advanced technology.
Why this role exists Our client needs an experienced content creator with specific expertise in both the toy and beauty industries to create platform-optimized content. Due to previous challenges in finding candidates who truly understand their diverse product categories, they're seeking someone who can hit the ground running with minimal training. This role is crucial for producing high-quality, platform-specific content that resonates with different audience segments while maintaining consistent brand quality across TikTok, Meta, and Amazon platforms.
The Impact you’ll make
Content Creation & Video Production
Create and edit platform-tailored short-form and long-form video content
Develop engaging product demonstrations for beauty/skincare and toy products
Optimize content specifically for TikTok, Meta, and Amazon audiences
Maintain consistent brand voice across diverse product categories
Platform Strategy & Optimization
Tailor content to meet specific platform requirements and best practices
Create platform-specific content strategies for beauty and toy products
Adapt content formats to maximize engagement on each platform
Monitor and respond to platform trends and algorithm changes
Visual Design & Branding
Design visually compelling content that aligns with platform preferences
Create cohesive visual narratives across beauty and toy product lines
Maintain brand consistency while adapting to platform-specific styles
Develop eye-catching thumbnails and cover images optimized for each platform
Industry-Specific Content Development
Create content that demonstrates a deep understanding of Korean beauty trends
Develop engaging toy industry content that resonates with target audiences
Blend industry expertise with platform best practices
Produce high-volume content efficiently across both industries
Skills, Knowledge and Expertise
Required:
Minimum 2 years of video editing and content creation experience
Proven experience in creating content for the beauty/skincare industry (Korean beauty experience preferred)
Demonstrated experience in toy industry content creation
Proven track record creating both short-form and long-form content for TikTok, Meta, and Amazon