Search Engine Optimization Specialist

Skills:
Keyword Research, On-Page Optimization, Off-Page Optimization, Link Building, SEO Analysis, Content Strategy, Google Analytics, Technical SEO,

Responsibilities

SEO

Conduct in-depth keyword research and analysis to identify relevant keywords and optimize website content accordingly.

Develop and implement comprehensive on-page and off-page SEO strategies.

Optimize website structure, meta tags, and content for better search engine visibility.

Build high-quality backlinks to improve website authority and rankings.

Monitor and analyze website performance using analytics tools to identify areas for improvement.

Stay up-to-date with the latest SEO trends and algorithm updates.

Collaborate with content creators and web developers to ensure SEO best practices are followed.

Track, report, and analyze SEO performance metrics.

Paid Advertising

Develop and manage paid advertising campaigns across various platforms (Google Ads, Bing Ads, social media ads).

Conduct keyword research and ad copy testing to optimize campaign performance.

Set up and manage bidding strategies, ad targeting, and ad extensions.

Monitor campaign performance and make necessary adjustments to improve ROI.

Track and analyze campaign metrics to measure success.

Social Media Marketing

Develop and execute social media marketing strategies across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

Create engaging content and manage social media channels.

Build and grow the company's social media following.

Monitor social media conversations and engage with the audience.

Collaborate with other marketing teams to amplify social media reach.

Analyze social media performance metrics to measure success.

Qualifications

Bachelor's degree in Marketing, Computer Science, or a related field.

5+ years of experience in SEO, paid advertising, and social media marketing.

Strong understanding of SEO principles, techniques, and best practices.