This is a remote position.
Are you a dedicated professional looking to make a meaningful impact on business growth while contributing to a company with a strong purpose and societal impact? This Marketing Manager role offers a unique opportunity to oversee the marketing and growth of two well-established service brands in the talent resourcing space.
This role is ideal for someone who thrives on working independently, taking ownership, and diligently executing strategies that make a measured impact. You’ll be at the forefront of enhancing the company’s communication strategy, increasing brand visibility, attracting new clients, retaining existing clients and driving growth in a dynamic and competitive environment. Strategy is part of the role, execution and creating brand aligned content is a significant part of the job. You will manage a small support team and outsourced service providers as required.
Success in this multi-faceted role requires a deep understanding of Sales and B2B messaging as well as B2C messaging, coupled with exceptional writing and communication skills. You’ll play a pivotal role in managing a brand that is intricately tied to credibility, trust, and the company’s overall reputation. If you have UK B2B marketing experience, that’s a plus.
We are looking for someone passionate about aligning hard work with purpose to create positive societal change while driving business success. Report to a CMO.
Responsibilities:
Support Business Growth Objectives with well thought-out and executed marketing activities. Ensure marketing activities deliver desired growth.
Strategic Communication & Content Development:
Implement a short and long-term B2B communication strategy tailored to the industry space, addressing both target markets' messaging. Weigh in on the developed strategy.
Create content across CRM, social media, SEO, website, and lead nurturing, focusing on different stages of the buyer’s journey and customer experience.
Craft high-quality, compelling case studies, blogs, and industry articles that reflect the company’s and the founder’s expertise.
Partner with design and content resources/tools to create visually engaging and contextually aligned messaging.
Have experience in video content production to build audiences in Instagram, YouTube and TikTok.
Brand & Reputation Management:
Maintain a nuanced brand voice that aligns with the mission, reinforcing both the company’s and the founder’s credibility.
Ensure consistent messaging across all marketing channels to support a cohesive and trustworthy brand image.
Manage and protect the brand’s reputation through thoughtful, aligned content that resonates with diverse stakeholders.
Stakeholder Communication & Multi-Channel Messaging:
Develop a strategic approach for engaging various stakeholder groups, ensuring messaging resonates across various stakeholder interests.
Communicate effectively with internal teams to foster brand ambassadorship and alignment on key messaging objectives.
Demand Generation & Lead Nurturing:
Design together with CMO and implement B2B campaigns across email, webinars, and content marketing to drive lead generation and move prospects through the funnel.
Ensure messaging remains relevant and impactful for clients and candidates at every stage of their journey.
Open new markets through strategic BtoB engagement and smart marketing efforts.
Digital Marketing, SEO & Brand Visibility:
Manage SEO agency and ensure all content you create is SEO aligned, strategic and engaging.
Lead PPC campaigns, digital design, and search ads, tracking analytics to refine campaign success and maximize ROI.
Optimise and grow various social media communities to ensure growth, relevance and engagement.
Manage Marketing Admin support to ensure consistent and accurate community management, engagement and reporting.
Media Relations & Thought Leadership:
Build relationships with media outlets, industry influencers, and thought leaders to enhance the brand’s visibility and trust.
Develop with SEO agency press releases, and media pitches that elevate the founder's and company's credibility.
Position the founder as a thought leader through media engagements, guest articles, and industry conferences.
Event Content Planning & Management:
Strategise content and partnerships for industry events, webinars, and online forums that align with the brand’s positioning.
Oversee event presence, ensuring brand values are represented authentically and attractively to stakeholders.
Market Intelligence & Competitive Analysis:
Conduct ongoing market and competitor research, identifying trends and gaps to inform messaging for both clients and candidates.
Leverage insights to adapt strategies, ensuring this company remains at the forefront of industry communications.
Sales Enablement & Cross-Functional Collaboration:
Align closely with sales teams to ensure messaging reflects the service offerings and addresses client needs.
Together with CMO create tailored content and collateral that equip sales teams with the tools to communicate effectively with clients and partners.
Performance Analytics & Reporting:
Track, analyse, and report on KPIs to measure content effectiveness and campaign ROI.
Utilise data to optimise campaigns and provide insights that support broader business and revenue objectives.
New Tools:
Must have a very good understanding of the efficiencies, creativity, cost-saving upsides and downsides of using AI enhanced content and marketing tools and how to use them to ultimately save cost and time.
