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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
LocaliQ is a pioneering marketing solutions company that operates as a marketing-as-a-service platform designed to empower small and mid-sized businesses to scale their digital marketing and advertising efforts efficiently and effectively. Our innovative solutions integrate AI-powered technology with tailored strategies backed by decades of experience, delivering measuring results for our clients worldwide.
LocaliQ is seeking a dynamic and experienced Manager of Market & Competitive Intelligence. This role involves analyzing market trends, competitive landscapes, and consumer behavior to provide strategic insights that drive business decisions. The ideal candidate will have a strong background in market research, data analysis, and strategic planning and the ability to translate complex data into actionable insights. Join LocaliQ to help shape the future of marketing with innovative and data-driven insights.
Role Description
- Create a framework for understanding LocaliQ competition; categorize key competitors into distinct, defined competitor categories
- Complete annual analysis of LocaliQ position in the U.S. digital marketing space; analyze LocaliQ’s positioning against major categories of competitors to provide a detailed understanding of strengths, weaknesses, and opportunities
- Based on ongoing research and analysis, provide recommendations on LocaliQ operations, pricing, competitive differentiation, and GTM approach based on competitor analysis
- Oversee and develop quarterly Win/Loss, Retain/Churn analysis program
- Review customer data to provide key insights and trends (CPL changes, product diversification, etc.) based on different customer segments (size, industry, region, etc.)
- Quarterly summary of key economic trends likely to impact key LocaliQ verticals (Home Services, etc.)
- Collaborate with LocaliQ BI Team and CS leadership to analyze churn data to unearth key trends/insights consumable to an Executive audience related to client churn (by product, client size, channel, etc.)
- Produce regular monthly/quarterly churn analysis from churn data
Qualifications
- 6+ years of related experience in market research, competitive intelligence, sales strategy, user experience research, or management consulting.
- Bachelor’s Degree; MBA or advanced degree preferred
- Experience in quantitative (survey design, sampling, etc.) and qualitative/user-centered research (interviewing, etc.) methods
- Intellectual curiosity
- Experience with market research tools and Qualtrics preferred
- Excel, PowerPoint, and Word proficient
- Expert facilitation and project management skills
- Strong stakeholder management and relationship-building skills
- Excellent verbal and written communication skills
- Demonstrated record of leading cross-functional projects
- Experience conducting research and analysis and sharing actionable insights with stakeholders (including an Executive audience)
#LOCALIQ
The annualized base salary for this role will range between $100,000 and $120,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
