LATAM Marketing Lead

At Tive, we imagine a fully-transparent world in which everything and everyone is connected. We innovate beyond what the world thought possible—so what people hold near and dear arrives on time and in full.

We believe (and live!) four core values:

• Transparency First: We make everything visible so that everyone can operate better
• Always strive to make things simpler
• We are One Team, we have each other's backs
• Relentless iteration to optimize and improve
  
  

Whether shipped by road, rail, ocean, or air, Tive reduces shipment delays, minimizes rejected loads, and decreases theft, damage, and spoilage. Our customers count on Tive to ensure that their shipments are delivered on time and in full—because every shipment matters.

As a pivotal member of our marketing team, the LATAM Marketing Lead will build and manage high-performing marketing programs and campaigns focusing on the Latin American region.

Your strategic marketing acumen, ability to align closely with regional sales and sales development (SDR) teams, practical execution skills, and willingness to explore and experiment will enable Tive to scale up our marketing output in LATAM to drive qualified pipeline, sales/bookings, and growth for Tive.

What You’ll Be Doing

• Expand our current marketing strategy with multichannel campaigns and programs targeting key markets in LATAM.
• Work closely with LATAM sales and sales development teams to identify region-specific priorities and gaps in our current marketing plan.
• Repurpose elements of our current global marketing efforts for regional markets; for example, leading Spanish translation projects and relaunching programs for LATAM target regions.
• Research and propose new channels, programs, and media partnerships to reach our ICP in target regions.
• Execute regional ABM programs, including account list development, content development, campaign building, and performance analysis.
• Manage pre- and post-trade show promotions and outreach, collaborating with Events Manager and Sales/Sales Development teams; attend trade shows when necessary.
• Lead content marketing efforts for LATAM, including developing topics, sourcing subject matter experts, coordinating/executing programs, and repurposing content across channels.
• Develop (and/or lead development of) campaign assets, including: emails, landing pages, abstracts, campaign briefs, ads.
• Collaborate and communicate with cross-functional teams, such as marketing, sales, and IT to ensure that marketing campaigns are successful.
  
  

Must-Haves

• Well-versed in the foundations and best practices of effective B2B marketing, with an understanding of the “full-funnel” approach and the buyer’s journey.
• Excellent communicator with a collaborative mindset: This role requires a great deal of collaboration with both internal and external stakeholders, including other members of the Marketing and Sales teams, leadership, media partners, agencies, and more. The ideal candidate is a “people-person” who enjoys sharing ideas and working with others, and an effective and proactive communicator.
• Tech-savvy, with marketing technology experience (ideally HubSpot and Salesforce): The ideal candidate has at least some hands-on experience with marketing automation and CRM technology; you should be familiar with basic functions such as building and scheduling drag-and-drop emails, using contact lists, and simple workflows, as well as have an understanding of how marketing automation and CRM systems work together. More importantly, you should be digitally savvy and very comfortable learning to navigate new tools and technologies.
• Creative thinker and problem-solver, with the ability to “work backwards” from the big-picture objective to a plan and the elements needed to execute it.
• Extremely organized, with the ability to effectively prioritize tasks and juggle multiple projects with many moving parts.
• Have a baseline of creative skills, including writing skills and an eye for design. This candidate does not need to be an expert graphic designer or copywriter, but should have the ability to generate a quick design, mockup, or writing blurb where needed to support programs.
• Have event marketing experience, with an understanding of how to drive maximum results before, during, and after trade shows.
• Education & Experience: Bachelor’s degree in marketing, business, economics, or related field; 3+ years experience, preferably in a B2B software, hardware, or SaaS business.
• Language Skills: Fluent English and Spanish (both written and spoken)
  
  

Nice-to-Haves

• Experience with Account-Based Marketing (ABM) processes, principles, and platforms such as 6sense, ZoomInfo Marketing OS, or Demandbase.
• Experience with content marketing; familiar with the process of creating and promoting high-level thought leadership content and webinars, from planning to execution.
• Experience with performance marketing channels (paid search, paid social).
• Experience in the supply chain, logistics, freight, and shipping industries.
  
  

Working Hours

• The LATAM Marketing Lead will be working closely and collaborating with Tive colleagues in Mexico, South America, and the U.S., reporting to management in California. Standard work hours will be Eastern Time (9:00 am to 5:00 pm ET).
  
  

What does Tive offer?

• A chance to join what may very well turn out to be the most important company in your career.
• The autonomy and resources to build what you know how to build.
• Work with a committed global team that has each other's back.
• Office based or hybrid options. Your choice.
• Competitive equity to ensure all of our employees have a sense of ownership in the long-term success of Tive’s growth.
  
  

We celebrate diversity, and consider it key to our success as both a team and a company. We are proud to be an equal-opportunity employer, and we are committed to creating an inclusive environment of mutual respect for all employees.