This is a fixed-term contract until the end of 2025.
About Greenpark
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.
Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.
Our Values
As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.
About the role
This Copywriter should possess an understanding of pharmaceutical marketing and be able to communicate brand objectives to authentically connect with audiences. The Copywriter will need to translate complex details of various therapeutic areas (Oncology, CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelines, and marketing goals to develop digestible promotional content and messaging across channels.
This position requires a highly detailed, creative thinker with excellent storytelling abilities, as well as a love for life sciences, research, and annotation. This role will help craft bold and evocative marketing messages, promotional-only training materials, and digital content that engages and influences sales teams, HCPs, and patients and their caregivers.
The role of a copywriter is influenced by the demands of fast-paced omnichannel environment with equal importance on creativity, being on-brand, on-time, and aligned with regulatory guidelines and processes. Detail and organization matter in regulatory submissions to achieve efficient approvals.
A successful copywriter will be a quick learner with a versatile writing style and a curious mind.
What you’ll do
- Creating and executing innovative and effective content strategies and communication campaigns based on secondary market research and insights
- Analysing available data for a market, competitors, and the needs/preferences of our audience to help our team create relatable and captivating content
- Responsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style
- Interpret creative briefs to develop and produce creativity from concepts through execution
- Monitoring the execution of the established plans and strategies
- Deciding on content formats and publishing dates
- Managing the creation of editorial calendars and adhering to the proposed timelines
- Supporting creative teams with feedback and guidance on scientific accuracy
- Research and understand the clients’ needs and target audiences, through an online search, review of existing research, and interviews with subject matter experts
- Write original copy and edit content for a range of marketing and communications materials; use references and annotations as needed
- Collaborate with a team of client service managers, strategists, and creative staff on timelines, allocated resources, and creative execution
- Present copy concepts and final deliverables to the internal team, and to the client as needed, and participate in client pitches on occasion
- Revise copy based on internal and client feedback/direction
- Participate in the regulatory responsibilities and requirements to gain asset approvals
- Meets established deadlines or provides reasonable notice of special circumstances requiring deadline extension
About you
- Minimum 7+ years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sales/ copywriting)
- A degree/diploma in health science (medicine/pharma/biology/biosciences etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Any additional marketing degree/certification/diploma will be a plus
- Experience with print + digital assets in pharma marketing. Experience with global brands will be a plus.
- Develop copy and concept for marketing materials
- Use storytelling skills to create engaging assets
- Understand and internalize brand guidelines and strategy, to implement the same in developing collaterals for the client
- Work closely and flexibly with design, brand, production, digital, and product teams to deliver strategic initiatives
- Contribute to cross-channel creative ideation/campaign development
- Establish and maintain the highest possible standards of promotional content
- Maintain up-to-date knowledge of client-related industry trends
- Stay updated on appropriate style guidelines and brand voice for consistency in messaging
- Understand and follow regulatory standards and requirements for successful submissions
- Follow best practices for annotations
- Identify copyrighted material that requires permission for reproduction; process permission request when required
- Effectively use company project management and communication software
- Attend kick-off, status, and other job-related meetings
- Incorporate client feedback and collaborate with the team to address
Personal Qualities for Success in This Job
- You are a Data-driven storyteller that is capable of synthesizing complex concepts into engaging narratives that deliver real value to customers (HCP’s & Patients) and position the brands superiority
- Communicate effectively, including active listening and taking direction
- Manage complexity and recognize when to ask questions
- Resourcefulness, particularly with knowledge application and problem-solving
- Customer focus, mainly by learning how to anticipate customer needs
- Ensure accountability, by following through and taking responsibility
- Strong skills in time management, prioritizing, and organizing, with attention to detail and ability to adhere to deadlines
- Exceptional writing and research skills
- Ability to work independently and with a team to meet deadlines
- Excellent organizational skills and multitasking ability
