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Senior Marketing Specialist

extra parental leave
Remote: 
Full Remote
Contract: 
Experience: 
Mid-level (2-5 years)
Work from: 

Offer summary

Qualifications:

Bachelor's degree in marketing or business-related fields, 4+ years of experience in marketing, Experience in user acquisition and consumer lending, Advanced skills in Excel and data visualization.

Key responsabilities:

  • Manage new customer acquisition across lead campaigns
  • Work with analytics team on reporting to optimize campaigns
CNG Holdings, Inc. logo
CNG Holdings, Inc. Financial Services Large https://www.cng.com/
1001 - 5000 Employees
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Job description

Job Description:

General Function / Summary:

The Senior Marketing Specialist is responsible for (or accountable for) managing relationships with lead vendors, and driving new customer acquisition within our lead purchase channels. A strong analytical mindset, appetite to drive consistent improvements, and ability to collaborate cross-functionally is paramount.

Essential Duties:

  • Manage new customer acquisition across multiple lead campaigns.
  • Work with internal analytics team on analysis & reporting to optimize campaigns and funnel performance.
  • Maintain existing lead vendor relationships to drive execution, as well as holding vendors accountable for maintaining target KPIs.
  • Create, manage, test, and analyze various tests utilizing A/B, multivariate, user, and usability testing methodologies.
  • Collaborate and work cross-functionally with the team (legal/compliance, analytics, project management, finance, credit risk) in exploring new initiatives to engage in research and drive improvements within channel.
  • Use a data-driven approach to communicate results and “tell a story” and bring others in alignment.

Minimum Education and Experience Required:

  • Bachelor’s degree or equivalent experience in marketing or business-related fields
  • 4+ years of experience in marketing, focus in user acquisition and consumer lending, or a similar highly-regulated industry
  • Advanced Excel, data visualization (eg. Tableau)
  • Experience in SQL/Snowflake or PHP is a strong plus
  • Ability and willingness to consistently live and embrace our core values of accountable, inclusive, transparent, and focused

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Financial Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.

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