Programmatic Media Buyer

Programmatic Media Buyer

Remote Position 

Do you have a passion for problem solving and data analysis? Do you enjoy turning advertiser objectives into measurable KPIs and implementing campaign tactics to exceed those KPIs? If you answered yes, then we want you to join our team! Townsquare Media is looking for a Programmatic Media Buyer who will be a core member of our Ignite team. The role will work directly with Local Planning & Account Management as well as Ad Operations, helping to develop tactical executions that align with Local advertising goals and objectives across our 65+ markets in the US. The Programmatic Media Buyer will translate these tactics into physical implementations across multiple Demand Side Platforms (DSPs). They will also be responsible for day to day management of campaigns as well as identifying opportunities within each campaign to improve performance and take action to improve results.  The Programmatic Media Buyer must be very familiar working within various DSP interfaces and comfortable developing creative optimization solutions to exceed benchmarks.

The Ignite team is responsible for end to end execution of programmatic buys from education and strategic recommendations to post campaign insights. The team is fast paced, quickly growing and performance oriented.

Job responsibilities include:

• Lead monitoring and performance for all programmatic campaigns
• Provide regular campaign updates to the Sales and/or Account Management teams to ensure the client’s KPI is met
• Responsible for pacing, margin and performance for all programmatic campaigns
• Provide insights and feedback to platform partners in order to improve functionality of the platforms used for media buying
• Working with Account Management team to ensure the campaign stays on target with audience
• Providing ongoing, timely internal updates regarding managed client campaigns
• Attending client meetings as necessary to translate campaign insights
• Keeping up to date on all digital media trends

Skills/Qualifications

• Bachelor’s degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
• 2 + year experience in the programmatic media space
• 3 + years’ experience and proven track record of exceeding client’s goals on digital advertising campaigns
• Strong experience buying media through various DSPs
• Direct Response experience preferred but not required
• Social/SEM media buying experience preferred but not required
• Strong analytical and project management skills
• Exceptional written and verbal communication skills
• Professional and advanced skills in excel –  pivot tables, chart making, etc

Benefits

• Competitive base plus bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• Company provided laptop
• Continuous training opportunities
• Fully remote opportunity
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!

About Us

Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets across the U.S. Our assets include 320 radio stations and more than 330+ local websites in 67 U.S. markets, a digital marketing solutions company (Townsquare Interactive), a proprietary digital programmatic advertising platform (Townsquare Ignite) and approximately 200 live events with over one million attendees each year. Our brands include local media assets such as WYRK, KLAQ, K2 and NJ101.5; iconic regional and national events such as the Taste of Country Music Festival, WE Fest, Country Jam, the Boise Music Festival, the Red Dirt BBQ & Music Festival and Taste of Fort Collins; and leading tastemaker music and entertainment websites such as XXLmag.com, TasteofCountry.comand Loudwire.com.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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