Director of Design

About Cro Metrics

At Cro Metrics, we’re passionate about helping our clients grow through data-driven experimentation. We believe the best insights and results happen where creativity, strategy, and measurement converge. As we continue to evolve our practice and expand our impact, we seek a Director of Design to spearhead our creative practice, drive innovation, and build a high-performing team.

Role Overview

As our Director of Design, you will lead and grow a small but mighty design team, owning the creative vision and ensuring our work reflects Cro Metrics’ focus on experimentation and measurable outcomes. You will foster a culture of innovation and collaboration, translating client objectives into engaging, high-performing digital experiences. You will also operationalize design processes, champion data-driven thinking, nurture strong client relationships, and actively contribute to our marketing and business development efforts.

Key Responsibilities

1. Design Vision & Leadership 

• Establish and communicate a compelling design vision that aligns with our business goals, client success metrics, and focus on experimentation.
• Inspire and guide the design team working with our strategists to explore creative solutions that balance innovation with measurable ROI.
• Serve as the champion for design across the organization, elevating its role in delivering outstanding client outcomes.

• Lead design projects that drive improved conversion rates, customer engagement, and overall ROI for our clients.
• Partner with cross-functional teams (Product, Strategy, Program Management, Engineering) to understand client objectives and develop impactful, user-centered designs that move the needle.
• Consistently articulate the ‘why’ behind design decisions, demonstrating how great design connects with consumers and drives meaningful action.

• Cultivate strong relationships with client teams and internal stakeholders, championing a culture of open communication and teamwork.
• Guide designers and cross-functional partners to solve complex problems collaboratively, prioritizing the best solution over personal preference.
• Provide clear and constructive feedback, encouraging continuous improvement while leaving ego at the door.

• Develop and refine scalable processes to deliver high-quality creative work efficiently and effectively.
• Implement and socialize design standards that maintain consistency across projects and teams.
• Ensure the design team adapts quickly to changing client needs, industry trends, and new technologies.
• Demonstrate mastery of design tools and workflows (e.g., Figma, Adobe Creative Suite) to streamline collaboration and productivity.

• Blend creative exploration with data insights, incorporating learnings from A/B tests, analytics, and user research into design decisions.
• Partner with analytics and strategist teams to measure the impact of design initiatives, iterating rapidly to optimize performance and deliver measurable results.

• Act as a compelling presenter and storyteller, persuasively explaining design rationale and connecting design decisions to business outcomes.
• Build trust and confidence with clients through expertise, empathy, and a deep understanding of their brand vision and objectives.
• Recognize and pursue opportunities for expanding client relationships through additional design services and thought leadership.

• Recruit, mentor, and inspire a high-performing design team, ensuring alignment with Cro Metrics’ service offerings and internal marketing needs.
• Partner with People Operations and Leadership to attract, hire, retain, and grow diverse design talent and manage a network of freelance resources.
• Maintain a healthy balance between design excellence, client needs, and profitability, always striving for sustainable growth and impact.

• Collaborate with Marketing and Business Development teams to develop compelling pitches, decks, case studies, and thought leadership content.
• Evolve and enhance the Cro Metrics’ brand
• Position data+design as a key differentiator in Cro Metrics’ offerings, driving client acquisition and expansion.

Qualifications

• Experience: 8+ years in design, including 3+ in leadership roles, with a proven track record of building high-performing teams.
• Strategic Mindset: Proven ability to synthesize business goals, user needs, and brand narratives into impactful, metrics-driven designs.
• Collaborative Spirit: Track record of working effectively with cross-functional teams, fostering open communication and respectful collaboration.
• Operational Expertise: Experience implementing design systems, standards, and workflows for efficient, high-quality creative output.
• Technical Mastery: Deep familiarity with design software (Figma, Adobe CS, etc.) and a passion for staying ahead of industry trends.
• Analytical Skills: Comfort with data analysis, usability testing, and experimentation frameworks; ability to interpret and act on key performance metrics.
• Presentation Skills: Strong communicator who can clearly articulate design strategies to clients and stakeholders, translating complex ideas into compelling narratives.
• Leadership & Mentorship: Ability to inspire, develop, and retain top design talent while shaping a culture that values curiosity, humility, and shared success.

Why Join Cro Metrics?

• Impactful Work: Contribute directly to the growth of our clients and our organization by shaping design solutions that deliver measurable outcomes.
• Culture of Experimentation: We embrace data, test new ideas, learn from our experiments, and continuously iterate to drive real results.
• Opportunity to Shape the Future: Build a best-in-class design team from the ground up, defining how design evolves at Cro Metrics.
• Collaborative Environment: Work alongside smart, passionate colleagues who value innovation, empathy, and shared success.
• Flexible & Remote-First: Enjoy the freedom to work from (nearly) anywhere in the U.S., supported by a culture that prioritizes balance and well-being.

Compensation: $130-160k plus benefits.

 At Cro Metrics, our goal is to create a remote environment which celebrates the differences that make us, us. We strive to create an inclusive and equitable space, but we realize we don’t always get it right. We’re continually working together to create mutual respect and opportunities to learn from one another and we encourage people of color, women, individuals with disabilities and LGBTQIA+ individuals to apply.

We’re looking for team members located in the U.S. regardless of race, ethnicity, age, national origin, marital status, parental status, veteran status, citizenship status, gender, gender-identity/expression, sexual orientation, disability, genetic information and any other protected or unprotected class we may have missed. (BONUS: Did we miss anyone? Let us know and we’ll add it here.)