Role: e-Commerce Manager (Contracted)
Reports to: Vice President, Marketing
FLSA: Full-Time | Contracted | 1099
Location: Remote
Note: This contracted role has an expected duration up to (6) months with the option for a longer engagement based on business and operational needs. All duties will be performed remotely with period video meeting(s) and completed milestone reviews.
About Trustwell: Trustwell is on a mission to change the food industry. Combining FoodLogiQ’s supply chain management software with Genesis’ nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry’s only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit Trustwell.
Scope of Position: Trustwell seeks an experienced and results-driven contracted e-Commerce Manager for a short-term engagement to enhance our online sales strategies and operations. This role focuses on driving e-commerce revenue growth for at least two of our key products. You will leverage your expertise in workflows, technology integration, digital advertising, and customer engagement to ensure a seamless, profitable online customer experience.
Essential Duties & Responsibilities including but not limited to:
E-commerce Strategy & Growth:
- Develop and implement strategies to increase online sales, revenue, and profitability, including traffic and conversion rates.
- Plan and execute paid advertising campaigns on platforms like LinkedIn, Google Ads, and other relevant channels.
- Analyze sales data and customer behavior to identify trends and opportunities for growth.
- Utilize HubSpot to track campaign performance, analyze customer behavior, and implement improvements.
Digital Marketing & Campaign Execution:
- Coordinate with the marketing team to create and optimize digital marketing campaigns across multiple channels (email marketing, social media, SEO, paid search, etc.).
- Monitor the performance of digital campaigns, analyze metrics, and adjust tactics to optimize ROI.
- Oversee SEO efforts to improve organic search rankings and increase website traffic.
Customer Experience & Support:
- Ensure the e-Commerce platform offers an exceptional customer experience, including implementing strategies to increase customer satisfaction and loyalty, and engagement initiatives.
- Monitor and manage customer feedback, reviews, and complaints, resolving issues promptly.
- Create and implement workflows that enhance user experience and streamline the online purchase journey.
Data Analysis & Reporting:
- Track, analyze, and report on key performance indicators (KPIs) such as traffic, conversion rates, AOV, customer acquisition costs (CAC), and sales trends.
- Continuously prepare regular reports for leadership, providing insights into e-commerce performance and recommending areas for improvement.
- Use analytics tools to identify trends, forecast demand, and inform inventory planning.
Platform Management & Optimization:
- Integrate advanced technology solutions, such as Digital River, to optimize e-commerce capabilities.
- Design and manage targeted abandoned cart email campaigns to improve customer retention and conversions.
- Collaborate with cross-functional teams, including marketing, product, and IT to align e-commerce strategies with overall business goals.
- Stay current with platform updates, new features, and best practices to enhance functionality and improve performance.
Other duties as agreed upon
Required Skills/Abilities:
- Strong knowledge of digital marketing and advertising platforms, including LinkedIn and Google Ads.
- Hands-on experience with e-commerce tools such as Digital River, WordPress, HubSpot, Salesforce and Shopify.
- Proficiency in creating and optimizing workflows and email campaigns to boost conversions.
- Strong analytical skills and the ability to interpret data to inform strategy and decision-making.
- Exceptional organizational and project management skills to handle multiple priorities effectively.
- Customer-centric approach with a focus on experience optimization.
- Excellent communication skills, both written and verbal, with an ability to work collaboratively across teams.
Education/Experience:
- Bachelor's degree in Marketing, Supply Chain Management, Business, or similar; required.
- Relevant certifications (e.g., Google Analytics, HubSpot, Shopify) are a plus.
- Proven experience as an e-Commerce Manager or in a similar role, ideally in a B2B SaaS or food industry context.
- Experience in integrating e-commerce platforms with broader business systems (ERP, CRM).
- Understanding of SEO best practices for driving organic traffic to e-commerce platforms.
Compensation: Based on Experience
Please note: This position is classified as an independent contractor role (1099), and as such, the contractor is responsible for their own taxes as required by law. This role is not eligible for any Company benefits.
Any Contractor selected to work on behalf of Trustwell will be subject to the Company’s Background & Reference requirements, including compliance related to any other applicable company policies.
Trustwell is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, religion, or other legally protected class. If you need accommodation for any part of the employment process due to a medical condition, or any disability, please contact a member of our human resources team. . #LI-DG1
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