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Ad Creative Copywriter/Strategist

Remote:

Full Remote

Work from:

California (USA), United States

Offer summary

Qualifications:

Strong copywriting skills, Experience in digital advertising, Data-driven mindset, Knowledge of advertising best practices.

Key responsabilities:

Oversee execution of all ads
Perform deep campaign and product research
Work with copywriters and designers
Conduct ad creative audits
Monitor ads and set up A/B tests
Deliver presentations on findings

Strikepoint

11 - 50 Employees

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Job description

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

We are seeking an Ad Creative Copywriter/Strategist to join our team! The Creative Strategist plays a crucial role in bridging the gap between creative concepts and strategic marketing initiatives. This individual is tasked with crafting compelling digital ads that resonate with target audiences, using a blend of impactful copy, engaging design, and data-driven insights. As a Creative Strategist, you should have strong copywriting skills and a knack for creating a clear actionable brief for designers. You should be great at competitive analysis and have an obsession with data and optimization. This role will work closely with a marketing team or “Pod” to grow and scale client accounts. The Creative Strategist knows how and when to bring in copywriters, designers, and actors as necessary to produce winning ads.

Responsibilities:

Oversee execution of all ads from ideation to copy to design
Understand advertising best practices and create ads for a variety of platforms (Meta, YouTube, TikTok, Native, Rumble, Google Search, Email… etc)
Perform deep campaign and product research to understand what the target audience truly wants
Work with copywriters and designers to produce effective ads
Work with growth strategists, funnel strategists, and media buyers to align on messaging and strategy
Perform ad creative audits and come up with suggestions to improve performance
Performs Conversion Rate optimization: Monitor ads regularly and set up a/b test (min: 1x per week - 1x per month depending on traffic levels)
Log all A/B tests and document findings
Deliver presentations on findings and strategies to both the internal team and clients.