Social Media Specialist

We are in search of an energetic and inventive Social Media Specialist to boost our online presence and interact with our audience on multiple platforms. The role involves developing and executing social media strategies, crafting engaging content, and evaluating performance indicators to increase engagement and expand our brand.

Responsibilities:

• Develop comprehensive social media strategies to boost brand visibility, engagement, and lead generation, aligning with business and marketing goals.
• Craft engaging content for platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, maintaining content calendars for consistent posting.
• Execute social media campaigns, manage paid ads, promotions, and influencer collaborations, and adjust tactics for optimal performance and goal attainment.
• Engage with the online community, respond to comments and messages, and build positive audience relationships, addressing concerns promptly.
• Analyze social media metrics with tools such as Google Analytics, generate performance reports, and provide insights for strategy enhancement.
• Keep abreast of social media trends and best practices, leveraging new technologies to boost online presence and engagement.
• Maintain brand consistency across all social media interactions and content, ensuring a professional online presence.
• Perform competitor analysis to gauge market trends and strategies, informing social media approaches to stay competitive.
• Collaborate with marketing, design, and content teams to synchronize social media initiatives with broader marketing efforts, coordinating with influencers and agencies as necessary.
• Monitor social media for potential reputational risks, developing appropriate responses to mitigate impact.

Requirements:

• A Bachelor's degree in marketing, communications, public relations, or a related field is required. Additional certifications in social media management, such as Hootsuite or HubSpot, are beneficial.
• Candidates should have proven experience as a social media specialist or in a similar role, with a successful track record in managing social media accounts and campaigns.
• Applicants must possess strong writing and editing skills to create engaging, visually appealing content for various social media platforms and audiences.
• Proficiency in using social media management and analytics tools like Hootsuite, Buffer, Sprout Social, Google Analytics, and understanding native platform insights is essential.
• Strong analytical abilities are necessary to interpret social media metrics, derive insights, and make informed decisions to enhance social media engagement.
• A creative mindset is crucial for developing innovative content and strategies that resonate with the audience and align with brand goals.
• Excellent organizational skills are required to effectively manage multiple social media accounts, campaigns, and meet deadlines.
• Adaptability is key to staying abreast of evolving social media trends, algorithm changes, and business requirements in a fast-paced setting.