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Digital Marketing Specialist - Performance Marketing & E-commerce

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Hong Kong

Offer summary

Qualifications:

Bachelors degree in Marketing or related field, 3+ years of experience in digital marketing, Proficiency in digital advertising platforms, Analytical skills for data interpretation.

Key responsabilities:

  • Manage and update the Lockly.com store
  • Plan and execute digital ad campaigns
FastLane Group logo
FastLane Group SME https://fastlane-global.com/
11 - 50 Employees
About FastLane Group
FastLane Group is a Hong Kong-based tech savvy accounting and advisory firm that brings in innovation and technology to the traditional accounting and makes accounting simple. We also provide a comprehensive range of services from auditing, taxation, corporate services and Payroll/HR outsourcing services. Ever since the group founded in 2013, we have been on a mission to help entrepreneurs and fast-growing companies to scale up and stay on top of their finance and compliances. We have been supporting over 500 companies and growing fast with the ecosystem partners and supporting networks.
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Job description

Job brief

Pin Genie Limited is a leader in the smart security industry, known for setting the standard in home and commercial protection. The company is expanding its marketing team to cater to growing US business and international expansion. The Digital Marketing Specialist will play a key role in driving e-commerce growth, optimizing marketing campaigns, and ensuring optimal user experiences for the company's online store.

Responsibilities
  • Manage and update the Lockly.com store, ensuring optimal user experience and high conversion rates.
  • Plan, create, and execute digital ad campaigns on platforms such as Meta, Google, Pinterest, and TikTok.
  • Monitor and optimize campaign performance, focusing on key performance indicators like traffic and return on ad spend (ROAS).
  • Collaborate with the Digital Marketing Manager to align marketing strategies with business goals.
  • Stay up-to-date on industry trends and provide competitor analysis to inform digital marketing strategies.
  • Independently manage projects and drive results with clear focus on performance marketing objectives.
Requirements
  • Bachelors degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital marketing, particularly in e-commerce and performance marketing.
  • Proven experience with tech/lifestyle brands, particularly in the US, EU, or AU market.
  • Proficiency in digital advertising platforms (Meta, Google Ads, Google Analytics, Pinterest, TikTok).
  • Strong analytical skills with the ability to interpret data for informed decision-making.
  • Hands-on experience with website management and e-commerce platforms (Shopify is a plus).
  • Ability to independently manage projects and meet deadlines.
  • Fluent in English and Chinese, with additional languages being a plus.
Benefits & Perks
  • Competitive salary based on experience.
  • Opportunity to work with a leading tech brand in a growing industry.
  • Flexible working arrangements.
  • Collaborative work environment with a focus on innovation and growth.
  • Health and wellness benefits.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Digital MarketingMarketing Performance Measurement And ManagementE-CommerceShopifyDigital AdvertisingGoogle AnalyticsWebsite ManagementCompetitive AnalysisProject Management

Other Skills

  • Analytical Skills
  • Decision Making
  • Time Management
  • Teamwork
  • Communication
Are you interested?

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