Director, Marketing

This is a remote position.

Job Posting: Director of Marketing

Location: Remote/Hybrid (Canada or USA)

Company Overview

Founded in 2005, Berkeley Payment Solutions is a profitable, fast-growing payments fintech firm revolutionizing how businesses manage and streamline payments across Canada and the USA. Our innovative solutions empower companies to deliver seamless payment experiences. As we continue scaling, we seek a dynamic Director of Marketing to lead our marketing efforts and drive measurable growth.

Position Overview

The Director of Marketing will be responsible for developing and executing a comprehensive marketing strategy that generates high-quality B2B leads, strengthens our brand presence, and aligns with our ambitious growth goals. This is a high-impact leadership role requiring a proven, results-oriented marketing expert with a deep understanding of the B2B fintech / payment landscape.

Key Responsibilities

1. Marketing Strategy & Leadership:

• Develop and execute an integrated marketing strategy to drive awareness, lead generation, and customer acquisition across Canada and the USA.
  
• Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
  
• Lead and mentor the marketing team, fostering a culture of innovation and accountability.
  

2. B2B Lead Generation:

• Design and implement targeted campaigns that deliver a consistent pipeline of high-quality leads for the sales team.
  
• Leverage digital channels (e.g., SEO, PPC, email, and social media) and traditional methods (e.g., events, webinars) to optimize lead generation efforts.
  

3. Targeted 1:1 Marketing:

• Develop and execute personalized account-based marketing (ABM) strategies to engage high-value prospects.
  
• Collaborate with the sales team to align on key accounts and tailor messaging to resonate with decision-makers.
  

4. Branding & Messaging:

• Enhance and maintain a compelling brand identity that resonates with our target audience and reflects our core values.
  
• Oversee content creation, including thought leadership articles, case studies, and product collateral, ensuring consistent messaging across all channels.
  

5. Collaboration:

• Partner with cross-functional teams, including sales, product, and customer success, to ensure cohesive messaging and alignment with business objectives.
  
• Work closely with external agencies and vendors to amplify marketing efforts.
  

Requirements

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
  
• 5+ years of marketing experience, with a strong focus on B2B lead generation and branding.
  
• Proven track record of developing and executing successful marketing strategies that deliver measurable results.
  
• Expertise in targeted 1:1 marketing and ABM tactics.
  
• Strong analytical skills, with the ability to use data to drive decision-making and optimize campaigns.
  
• Exceptional communication and leadership abilities.
  
• Experience in the fintech or payments industry is a significant advantage.
  

Application Process

If you’re a results-driven marketing leader passionate about fintech and excited to make a significant impact, we want to hear from you! Please apply via the associated link. Only those that are being considered will be contacted. 

Join us at Berkeley Payment Solutions and help shape the future of payments!

Benefits

What We Offer

• Competitive salary and performance-based incentives.
  
• Comprehensive benefits package.
  
• Opportunity to lead marketing efforts in a rapidly growing fintech.
  
• Collaborative and innovative company culture.