Product Marketing Manager

We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. We have several exciting openings across our Digital Experience teams, including multiple Product Marketing Manager roles based in Ireland. Join us and help us do what we do best: propelling business forward.

The Product Marketing Manager possesses a unique blend of experience in the software industry, business and technical skills, a big-picture vision, and the drive to make that vision a reality. The right candidates will be passionate about spending time in the market to understand customer needs and find innovative solutions for the broader markets that Progress intends to capture. Energetic, strategic thinkers who thrive in competitive environments, with a bias towards action and results will enjoy a successful career on our product marketing team.

In this role, you will:

• Partner with Product Management, Demand Generation, Technical Relations, and Sales to develop and execute a feasible, growth-oriented GTM strategy that addresses the ever-changing market and competitive landscape. 
• Own customer insight programs to uncover requirements and market data that will help guide product management efforts and customize messages to different audiences and industries.
• Develop differentiated product positioning and messaging that highlights our products' unique benefits and addresses customer pain points in a compelling way
• Communicate product value by deeply understanding product capabilities and translating technical features into clear, benefits-oriented language that speaks directly to the needs of our target audience
• Create and evangelize the market strategy to customers, partners, staff, analysts, and press
• Collaborate with Sales and Marketing functions to create high-impact materials and sales enablement tools, including product presentations, brochures, demos, success stories, and competitive battle cards, to equip teams with the knowledge and resources needed to sell confidently and effectively
• Measure the effectiveness of product marketing programs and own the customer acquisition funnel
• Deliver thought-leadership content via industry events, blogs, videos, and other outlets for both individual product lines and the portfolio
• Analyze and refine the customer journey to best match buyer personas and their preferred purchasing processes
• Coordinate marketing release cycles for owned products by creating engaging customer communications that drive product adoption and customer advocacy
• Enable cross-functional teams with the knowledge and tools they need to execute strategies that lead to positive outcomes, and lead cross-functional projects and sometimes teams to drive business unit results.

 Your background:

• Outstanding written and verbal communication skills in English and an ability to tailor communication styles to different audiences, e.g. developers, technical decision-makers, marketing personas, and external customer/partner audiences
• Ability to speak to executive management to present projects, proposals and outcomes.
• Depth in marketing knowledge – strategic planning, gathering and using market data to evaluate new markets, personas, creation of GTM strategies, competitive strategies, consumer insights marketing. Experience with product marketing frameworks such as Forrester SiriusDecisions and Pragmatic Marketing is a plus 
• History of developing effective pitch decks, sales plays, and marketing messaging to support go-to-market efforts  
• Ability to travel for conferences and customer visits when needed 
• Understanding of unique business and marketing considerations (pricing, selling strategies, market trends) and ability to use product marketing best practices to improve both internal processes and external offerings, leading teams and initiatives. 
• Experience in working with marketing and business tools such as Google Analytics, Eloqua, Salesforce, BI and Reporting Tools and alike
• Evidence of exceptional teamwork and collaboration skills with the ability to work closely with cross-functional teams, including sales, growth marketing, and product management, to achieve shared goals and drive the company’s top line growth.
• Adaptable and resilient, demonstrating comfort in a fast-paced environment with the ability to pivot as needed to address changing market dynamics 
• A strategic mindset towards growth initiatives in a highly competitive market.
• The ability to self-motivate, initiate, and innovate. It is vital to plan and prioritize work that leads to measurable results.
• Deep understanding of the digital experience and application development market, trends, and competitors, with experience as a subject matter expert for analysts, partners, customers, and internal teams OR solid understanding of the web application development market, including trends, competitors, and the nuances of developer marketing (e.g., .NET and/or JavaScript).
• Proven B2B product marketing experience with a background in technology, SaaS, or content management solutions (e.g., CMS, DXP, or CDP) OR a strong understanding of enterprise sales support, ABM strategies, and developer marketing nuances.

If this sounds like you and fits your experience and career goals, we’d be happy to chat.  
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:  

• Compensation: Base salary plus bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
• Benefits: Premium Collective Health Insurance Plan with a monthly employer contribution and Premium Collective Pension Scheme fully funded by Progress
• Time-off and Leave: Generous vacation allowance, an additional day off for your birthday, and days off for volunteering
• Well-being: A global well-being program focused on physical, mental, and financial health
• Focus on Employee Experience: We aim to create an environment where people view their time at Progress as their best career chapter by seeking your feedback, partnering with you and recognizing and celebrating the moments that matter.
• Career Growth: We empower you to own your career and personalize your growth with career development tools, internal career mobility, knowledge sharing, and learning opportunities.

Apply now! 

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Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!