Content Marketing Specialist

Content Marketing Specialist (Remote / Work-from-Home)

Job Summary:

Gerent is a top Salesforce implementation partner looking for a full-time Content Marketing Specialist with a passion for Salesforce and/or CRM software technologies. This exciting role is performed remotely and the successful candidate will be able to work in a progressive organization supporting the world’s #1 CRM solution, Salesforce.

Our Marketing department is looking for a detail-oriented creative who can take ownership of Gerent’s multichannel content strategy. Our ideal candidate is an eager self-starter with an analytical mindset; this person should be able to guide content strategy development, manage Gerent’s extensive content library, and produce a variety of value-adding assets in partnership with our in-house subject matter experts. 

Responsibilities:

• Liaise with subject matter experts, technical stakeholders, and customers to ideate, develop, and promote timely, value-adding thought leadership content (including blogs, infographics, videos, testimonials, case studies, web copy, white papers, etc.). 

• Develop and periodically refine a quarterly content calendar; own project management for all in-progress assets. 

• Write social media posts and collaborate with Gerent’s social media lead to develop new campaign strategies and post formats.

• Conduct regular competitive analysis to identify content trends and emerging audience interests, as well as fuel strategy development for marketing content and social media.

• Conduct monthly and quarterly reviews to confirm progress to end-of-year content/social performance goals and make data-driven strategy adjustments. 

• Manage Gerent’s internal content library to ensure proper asset organization and accessibility.

• Manage, update, and set strategy for Gerent’s YouTube channel. 

• Develop and execute SEO optimization strategies.

• Support in the creation of presentation decks, one-pagers, and other sales-focused materials. 

• Collaborate with key marketing roles (operations, events, lead generation, alliances, etc.) to facilitate productive cross-functional team operations. 

• Contribute to the development of new marketing processes, documentation, training, and other resources.

Attributes and Skills:

• Undergraduate degree in English, Marketing, Communications, or similar (required)

• Experience working with Canva’s graphic design and video toolset (required; candidates with Final Cut Pro, Adobe, or other video production software skills will also be considered)

• Experience creating content on technical topics (candidates without representative writing samples will NOT be considered)

• Strong project management skills and attention to detail (experience with Jira strongly preferred)

• Knowledge of and/or experience creating content about Salesforce (strongly preferred)

• Excellent people skills; must be comfortable interviewing high-level executives, technical experts, customers, etc.  

• Excellent written and verbal communication skills 

• Ability to multitask and work in a fast-moving industry and environment

What we can offer you:

• Competitive salary

• WFH

• FTO

• Paid major holidays

• Healthcare, dental, vision coverage

• 401k 

Don’t wait; start growing your career with Gerent today!

At Gerent, we recognize that our people are our strongest asset. Since our founding, we’ve sought to harness the power of people and technology to fuel meaningful, positive connections between businesses and consumers. Our thriving community of creative thinkers and makers sets us apart by continually finding new ways to turn innovative technology solutions into remarkable customer experiences.  

The quality of their collective work speaks for itself — today, Gerent stands as a Salesforce Summit Partner and, after 900+ implementations, holds a 5-Star Customer Satisfaction Score. Our services span the gamut from strategy to consulting, implementation, digital experience, innovation, and managed services. 

Our ultimate goal is to become a trusted advisor in the Salesforce ecosystem. To that end, we’ve gathered some of the best and brightest in tech to ensure that Gerent’s collective strategic knowledge, business acumen, industry knowledge, and deep technical expertise set us apart from our competitors. 

We’ve built a solid foundation over the past 13 years. Now, we have a pivotal opportunity to expand exponentially over the next few years. We need talented professionals who can help us grow — and want to grow alongside us.

Why work with Gerent?

• Relationships are our gold standard.

We put our people first because we know the way we treat our employees is the way they’ll treat our customers.

• Learning never stops.

Our team has an unquenchable thirst for knowledge. We embrace curiosity and continuous learning, pushing ourselves to skill up and stay abreast of industry and technical innovations.

• Working to live.

Work is just one facet of a person’s life, and we intend to keep it that way. That’s why our entire team works remotely – because we’ve found that working from home means having more time to spend on our passions and with our families. 

• Embracing our differences. 

Diversity is one of our greatest strengths. By including people from all walks of life, we can generate the best ideas and solutions.

• We see and seek the best in people.

We assume the best of those we work with. We’ve found that assuming positive intent from our clients and colleagues leads to a positive work environment where everyone thrives.

• Greater than the sum of our parts.

We believe we’re at our best when we work together. We’ve created a culture in which team members come together and elevate one another to perform at a higher standard than they ever could alone.

• Constantly striving for excellence.

When something is good, we want to make it great. It’s in our company DNA to challenge the status quo and push the envelope. We’re not afraid to ask hard questions that improve our work.

• Doing the right thing.

We keep our moral compass close at hand. We strive to do the right thing in every situation, no matter how big or small. 

We’re always looking for talented professionals who can help make our company — and team — stronger and more capable. Apply today! 

Gerent is an equal opportunity employer that celebrates diversity and provides an inclusive work environment. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal/Indigenous status or any other factors considered discriminatory. We try our best to accommodate any candidate taking part in the selection process upon request.