Manager, Paid Media

Position Summary

The Paid Media Manager is responsible for managing National University System’s Direct Response media channels (including but not limited to paid search/PPC, paid social, remarketing, display, and other online performance marketing channels). This position will require advanced managing large budgets across a variety of digital platforms. You will be responsible for driving performance through paid media channels and will be a key contributor to the marketing team. It is expected that the Paid Media Manager will stay up to date on current industry trends. The position works closely with internal and external resources to develop digital campaign creative. The position is responsible for supporting and driving high priority initiatives (campaign performance metrics, multi-channel attribution, and lead conversion and customer lifecycle contact strategies) and owns performance including reporting and benchmarking forecasts, working closely with internal analytics team to enhance reporting.

Essential Functions:

• This is a management level role on the Marketing Team.
• Manage direct reports and act as a mentor for junior team members.
• Manage a large-scale marketing mix (+$50M) of direct response media channels.
• Make monetary decisions impacting performance and directly influencing KPIs.
• Determine paid campaign structures and strategy based on industry best practices and needs of the business.
• Execute multivariate tests, including ad copy, asset creative, and landing pages to reach performance targets.
• Own reporting processes, analysis, and communication of channel performance on a regular basis.
• Accurate budget forecasting; utilizing all necessary considerations when determining budget to goal projections.

Education & Experience

• Bachelor’s degree in advertising, Communications, Marketing, Management
• 2+ years of experience in managing direct reports.
• Experience at a digital agency working in paid search/PPC
• Experience with large-scale paid campaigns is expected.
• Extensive understanding of marketing principles from a business and technical perspectives.
• Experience with a variety of paid media tools and platforms.
• 6-8 years relevant experience in managing Paid Search (Google Ads, PPC) campaigns.
• 6-8 years’ experience in business analysis and data mining within a project management environment; or equivalent combination of education and/or experience.
• Preferred: 3+ years of Paid Social campaign management in any of the specified platforms (Facebook, Instagram, LinkedIn, Twitter, Snapchat)
• Preferred: 3+ years of Display/Video Ads management in any of the specified platforms (Re-targeting, Google Display/Discovery Network, 3rd Party Display Network Vendor, Programmatic, or YouTube)
• Preferred: Experience in Higher Education marketing.

Supervisor Responsibilities

• Screens applications, interviews candidates, and make final determination on individuals for hiring.
• Trains in all aspects of the position. 
• Delegates tasks and provides effective directions to team members to produce substantial business results.
• Independently provides weekly, quarterly, and annual performance feedback to include performance evaluations.
• Makes recommendations for salary and merit increases, promotions, and reclassifications.
• Determines corrective action as needed for direct and indirect reports.

Technical / Functional Skills

• Strong understanding of paid search and the paid media landscape
• Demonstrated ability to set and reach goals, manage multiple project details simultaneously, and adhere to strict deadlines.
• Ability to accurately forecast performance and manage internal client expectations.
• Impeccable attention to detail and follow-up. 
• Strong interpersonal, communication skills and collaboration skills are necessary, as is the ability to represent the Department professionally and credibly within the University community
• Self-motivated; goal and service oriented; professional image and demeanor.
• Ability to get things done through existing production processes; help improve existing processes; identify need for new processes; improve efficiencies.
• Requires the ability to work with broad parameters and with little supervision.
• Regular and reliable attendance is required.
• Must have experience in developing effective working relationships within both large and small organizational teams

Competencies

• Make continuous recommendations to meet conversion goals and lower cost per conversion metric based on analysis and insights learned from historical campaign results.
• Assist in strategy and campaign implementation; launch and manage campaigns, reviewing performance, and making changes in the platforms on day-to-day basis.
• Execute multivariate tests, including ad copy, asset creative, and landing pages to reach performance targets.
• Conduct competitive research on a regular basis to keep a pulse on the industry landscape in order to plan, identify, and report new opportunities.
• Implement required set up and tracking of online events and interactive campaigns inclusive of landing pages and integration with CRM system.
• Develop internal best practices and train team members.
• Other duties as assigned.

Travel: Not Required

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Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies.  Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.  For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

Compensation Range:

National University is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. National University employs more than 5,000 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

National University offers an opportunity to work in an innovative environment that supports diversity.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a diverse mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University. We are focused on equality and believe deeply in diversity of race, color, ancestry, age, family care status, veteran status, marital status, creed, religion, sex, gender, sexual orientation, religion, ethnicity, national origin, and other legally protected group status.