Customer Marketing and Advocacy Manager

Overview:

We are seeking a proactive and experienced Customer Marketing and Advocacy Manager to join our team. In this role, you will be responsible for developing and managing programs that engage and build relationships with our customers. You will play a critical role in driving customer loyalty and satisfaction, enhancing our brand presence and fostering customer advocacy.

Why Join:

• Establish a Customer Marketing Function: Create and shape the function from scratch.
• Growth Potential: Join a fast-growing industry leader.
• Marketing Investment: Benefit from substantial marketing investments and innovative thinking.
• Impact and Autonomy: Recommend and execute strategies with significant impact.
• Talent Development: Commitment to nurturing marketing talent and future leaders.
• Autonomy and Impact: Make decisions and see tangible results.

As part of the HR Acuity team we encourage you to #BeBold and try new things. We provide the tools you need to #WorkSmarter so that we can be #BetterTogether. If being part of the growth story in a start up environment excites you we'd love to chat! 

About Us: HR Acuity® is the leader in employee relations and investigation solutions. At our core, we help organizations standardize how employee-related events are investigated, documented, and reported. Our disciplined and predictive approach to managing workplace issues helps our clients/partners build trusted, inclusive cultures where employees feel safe. 
 

Why work here? Working at HR Acuity® means being part of an inclusive, diverse culture. You’ll work alongside people who are passionate about thinking creatively, acting quickly and letting the best ideas drive innovation for our Fortune 500 clientele. 

Fair Culture Warning:

This is an “All-in Zone”.  Everyone from our woman-owned CEO and founder to each individual team member embraces our #All-in mindset. We stop at nothing to hit our goals and move at a speed to keep pace with the rapdily evolving employee relations landscape, but don’t worry, we like to have a lot of fun doing it.  If this sounds like you keep reading… 

Click here to learn more about our values and benefits

Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered.

Develop and implement customer marketing programs to deepen customer relationships and promote brand loyalty.

• Develop educational content and campaigns to empower customers.
• Craft compelling and relevant customer communications to foster engagement and satisfaction.

Create and manage a customer advocacy program to identify and nurture brand champions.

• Develop programs that empower customers to become brand champions.
• Build and maintain a library of customer stories, case studies and testimonials.

Collaborate with cross-functional teams to ensure customer feedback is integrated into product development and marketing strategies.

• Partner with Customer Success to identify education gaps and create tailored resources.
• Collaborate with the Product team to engage customers for beta testing and pilot programs.

Analyze customer data and feedback to identify trends and opportunities for enhancing the customer experience.

• Leverage data to track customer engagement and identify advocacy opportunities.
• Manage customer feedback through surveys and analyze results to inform strategies.

Design and execute campaigns that highlight customer success stories and testimonials.

• Coordinate and execute monthly product webinars.
• Develop and manage a monthly customer-facing newsletter.

Manage customer community events and webinars to engage and inform customers.

• Oversee customer communications for events, including webinars, roundtables, and product launches.
• Ensure timely and targeted outreach for event participation.

Monitor and report on the effectiveness of customer marketing and advocacy initiatives.

• Analyze survey results to improve customer satisfaction.
• Monitor customer engagement and report on the effectiveness of advocacy efforts.

Qualifications

• Min 5 years of experience in a customer marketing and advocacy role.
• Proven track record of developing and implementing customer marketing and advocacy strategies.
• Experience in a fast-paced B2B SaaS environment.
• HR Tech highly preferred.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

Skills

• Excellent communication and interpersonal skills to interact with customers and internal stakeholders.
• Proficiency with marketing automation tools, CRM platforms and survey tools.
• Analytical mindset with the ability to interpret data and translate findings into actionable insights.
• Strong project management skills and the ability to handle multiple initiatives simultaneously.

Compensation: The pay range for this position is expected to be between $110,000 to $125,000 however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Benefits:

• Stay healthy and happy with our comprehensive medical, dental and vision plans.
  • You can also choose from FSA or HSA options to suit your needs.
• Save for your future with our 401K plan that matches your contributions.
• Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
• Own a piece of the company with our #Allin Shares Program.

Perks:

• Take a break from work with our unlimited PTO policy to refresh and recharge.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
• Own a piece of the company with our #Allin Shares Program.
• Earn extra cash by referring qualified candidates to join our team.
• Access professional and personal support through our employee assistance program.
• Work from anywhere with our remote work environment that fosters collaboration and creativity. *
• Join a fun and energetic team that values your suggestions and new ideas.
• Receive a competitive salary and meaningful opportunities for growth.

Learning and Development

• Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
• Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
• Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
• Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.

* Based upon business needs