Digital Marketing Manager

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day. 

Why work at Pacvue? 

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online.  Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations. 
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed. 
• Learn – from the best!  Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.  
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market. 

About the role:

We are seeking an experienced, results-driven Digital Marketing Manager to help grow our demand generation engine and generate qualified opportunities in our enterprise business. The Digital Marketing Manager will be responsible for owning the strategy and execution of digital campaigns and management of our digital properties, focusing on SEO and content. This role will primarily be responsible for driving inbound demand by optimizing and executing SEO best practices across our website and content. The Digital Marketing Manager will also evaluate and report on the impact of marketing campaigns from both a granular campaign level and business impact level.

 Responsibilities:

• Partner with our marketing leadership team to plan and execute digital marketing campaigns, with primary responsibilities including digital asset management, SEO strategy & execution, web management & optimization, and database management.
• Management of our WordPress website, including updating and creating new pages and general maintenance to ensure a seamless user experience.
• Conduct A/B testing on landing pages, CTAs, headlines, forms and page layouts to improve user experience and increase conversion rates, continuously analyzing to make data-driven recommendations for improvement.
• Develop and implement comprehensive SEO strategies to increase organic traffic and improve keyword rankings, continuously surfacing content opportunities as well as opportunities for technical improvement. 
• Ensure existing and new pages are optimized with SEO friendly title tags, meta descriptions, header tags, internal linking, and content optimization.
• Develop SEO-targeted blog posts, review and revise existing content to increase rankings and update as needed, including writing blog posts, reports, and other SEO-targeted landing pages.
• Collaborate with content team to generate campaign content that aligns with SEO best practices and drive organic traffic growth.
• Ensure compliance with data privacy regulations (e.g., GDPR) and company policies across all marketing operations activities and technology.
• Collect, analyze & report on campaign results and website traffic, identifying critical conversion and drop-off points, key SEO metrics, keyword rankings, recommending opportunities to optimize our lead funnel.
• Be the go-to person for SEO and website needs of the marketing team.

Skills & Qualifications:

• 4+ years of proven experience in a digital marketing role in a B2B SaaS organization, eCommerce industry experience is a plus.
• Demonstrable experience in SEO, including SEO principles, techniques, and best practices
• Excellent SEO writing and copy-editing skills, including blog posts, reports/eBooks, social media, and other content formats.
• Strong expertise in Hubspot, Wordpress, Google Analytics, Google Search Console, and Salesforce is required. 6sense, Hotjar, & SEMrush is a plus.
• Experience in managing a website, optimizing landing pages, and conducting A/B and multivariate tests.
• Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones.
• Solid project management abilities, with a track record of successfully managing multiple projects simultaneously.

Benefits:

• Unlimited Paid Time Off 
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave