Senior Managing Editor, SEO

ABOUT THE ROLE

As a Senior Managing Editor of SEO on our Audience Development team, you will play a pivotal role in shaping an SEO-first editorial strategy that prioritizes authenticity, EEAT, and operational excellence. Our business is in an exciting stage of growth, offering a unique opportunity to lead impactful initiatives that elevate our editorial process and drive audience engagement to new heights. To be successful in this role, you must be obsessed with the deep value data brings to the editorial process and have core competencies in managing an SEO editorial staff that straddles financial categories at different stages of business maturity. 

We offer a salary in the range of $120,000 - $140,000 annually, depending on job-related knowledge, skills, experience, and location.

HOW YOU’LL MAKE AN IMPACT

• Develop and lead the execution of an SEO-first operational playbook for editorial. Define operational metrics (e.g. productivity, throughput, and standards of excellence), manage your team to them, and leverage workflow data to optimize internal process and output to drive peak efficiency. Achieve defined quarterly goals related to optimizing portions of the SEO Editorial library.
• Build an SEO-first editorial culture grounded in data-driven insights, leveraging emerging technologies (e.g. AI Assist tools) to uplevel the quality/helpfulness of our SEO editorial content and workflow efficiencies. Guide the team to consistently meet content production goals, ensuring high-quality outputs that align with strategic objectives.
• Evaluate and refine SEO workflows, building hypotheses for automation tools like Jira and SEMRush to drive productivity and optimize editorial processes.
• Collaborate with Audience Development leadership, Brand, and Features Editorial teams to architect brand identities, tones, personalities, etc – with ownership of the continuity of this strategy in our SEO editorial across our suite of domains. Deliver on tactical SEO strategies that align with the SEO-driven content roadmap and achieve key objectives,
• Work closely with SEO, Design, and Product teams to ensure page components align with EEAT strategy, supporting high-quality content creation and audience engagement.
• Lead and manage the day-to-day workflow and budget for the SEO Editorial team, which consists of 5+ internal employees and an extended network of freelance personal finance experts. Own the freelance budget, assessing freelancer quality, and aligning resources with quarterly and long-term content goals.
• Cultivate freelancer network of subject matter experts to contribute to the helpfulness and authority of our content across financial categories. 
• Partner with SEO leadership to build comprehensive quarterly content roadmaps for our domains and financial categories that capture our target consumer in the SERP. Incorporate into the strategy how different page types capture consumer intent, including Best Of, Review, and Articles.
• Partner with product and engineering stakeholders when applicable to ensure that new bodies of work attached to our CMS are executed to uphold the needs of our Editorial team and maintained to embrace the latest technology opportunities for workflow optimization (e.g. AI). 

WHAT YOU’LL NEED

• 3+ years of SEO editorial experience working on ‘Your Money, Your Life’ Personal Finance content: A deep understanding of personal finance topics, trends, and consumer needs, enabling you to create relevant and impactful content that empowers millions of readers to make smarter financial decisions.
• 8+ years of total editorial people management experience: Proven ability to lead and inspire diverse editorial teams, fostering a collaborative environment that encourages creativity and growth while maintaining high-performance standards.
• 5+ years of SEO editorial experience overall: Demonstrated success in crafting and executing SEO strategies that elevate content visibility, drive organic growth, and align editorial initiatives with overarching business goals.
• Strong attention to operational detail: A deep understanding of measuring operational efficiency for editorial teams, a passion for integrating analytics into editorial roadmaps, and a track record of ensuring seo content meets quality standards and aligns with strategic business objectives.
• Innovative thinker: A forward-thinking approach to editorial practices, embracing emerging technologies and trends (e.g. AI), driving continuous improvements in our content strategy and audience engagement.
• Results-oriented mindset: A focus on measurable outcomes, consistently analyzing performance metrics to refine strategies and drive continuous improvement in content production and engagement.
• Proactive problem solver with a bias for action: A self-starter who thrives in fast-paced environments, adept at identifying challenges and implementing practical solutions swiftly to drive team success.
• Exceptional communication and collaboration skills: Proven ability to work effectively across departments, aligning SEO, product, and engineering teams to optimize workflows, elevate content execution, and achieve shared goals.