Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.
Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.
The Role
The Vice President of Product Marketing at Cedar is responsible for shaping the company's product narrative and market positioning. This role ensures that Cedar's innovative healthcare solutions resonate with all stakeholders, from hospital C-suite leaders to industry influencers and employees, inspiring them to join Cedar's mission of making healthcare more affordable and accessible. By combining creative flair with data-driven decision-making, the VP of Product Marketing drives product adoption and supports Cedar's ambitious growth goals.
Responsibilities
Product Positioning and Market Expertise
Go-to-Market Strategy and Execution
Commercial Enablement and Client Engagement
Team Leadership and Strategic Planning
Required Skills & Experience
Compensation Range and Benefits
*Subject to location, experience, and education
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What do we offer to the ideal candidate?
About us
Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. Over the past several years, we’ve raised more than $350 million in funding from investors such as Andreessen Horowitz and Tiger Global, bringing Cedar’s valuation to $3.2 billion.
As of December 2023, Cedar is engaging with 25 million patients on an annualized basis, and is on target to process $2.6 billion in patient payments annually. Cedar’s ambition is to serve 50-60 million Americans by 2025, about half of the U.S. population that makes medical payments annually. Cedar partners with more than 55 leading healthcare providers and payers including Highmark Inc., Allegheny Health Network, Novant Health, Allina Health and Providence.
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