At Phrase, we help open the door to global business by providing the complete Phrase Localization Platform. Our unified platform is built to cover the full range of translation and localization use cases for companies of all sizes. With a global team working from our offices in Prague and Hamburg—or from home across Europe, the UK, the US, and the APAC region—we serve thousands of global customers, including leading brands such as Uber, Snowflake, Tripadvisor, Shopify, Puma, Bosch, or Lionbridge
We are looking for a Product Marketing Manager to drive the success of our product offerings through strategic marketing initiatives. In this role, you will be responsible for shaping the product messaging, positioning, and go-to-market strategies, with a particular focus on improving the onboarding experience and driving customer adoption. You will also gather critical customer and market insights, while conducting competitive analysis to ensure our products maintain a leading edge in the market. This position requires a strong blend of analytical thinking, customer empathy, and cross-functional collaboration.
Key Responsibilities:
Product Onboarding and Adoption:
- Lead initiatives to streamline the onboarding journey, ensuring new users quickly realize product value.
- Collaborate with product and customer success teams to refine onboarding workflows, in-product tutorials, and documentation.
- Develop strategies to drive user activation by identifying key success milestones and building guiding campaigns.
- Work with product management to design features that reduce friction in early product usage.
- Create campaigns and initiatives to promote feature discovery and usage among new and existing customers.
- Analyze product usage data to identify underutilized features and design educational content (e.g., webinars, in-product messaging) to drive deeper engagement.
Product Messaging and Positioning:
- Own the development of clear, differentiated messaging that communicates the product’s unique value across various target audiences.
- Collaborate with product teams to ensure messaging is aligned with product capabilities and customer needs.
- Develop distinct product positioning for different customer segments, industries, and use cases.
Go-to-Market Strategy:
- Lead the planning and execution of product launches, coordinating with cross-functional teams (e.g., product, sales, customer success).
- Define the strategy for each launch, including key messages, target audience, and marketing channels.
- Equip internal teams with resources and training to effectively sell and support new product features (e.g., sales training, demo scripts, battlecards).
- Collaborate closely with product management, marketing, and sales to align on the product vision and go-to-market strategy.
Customer and Market Insights:
- Gather customer feedback and conduct market research to inform product development and marketing strategies.
- Identify market trends, potential customer segments, and emerging needs through in-depth research.
- Develop detailed customer personas based on research and customer data to improve targeting in messaging and campaigns.
Competitive Analysis:
- Track competitors and conduct analyses to shape product positioning and marketing tactics.
- Provide insights to sales teams through competitive intelligence materials like battlecards, ensuring effective responses to market challenges.
Pricing:
- Coordinate pricing changes with cross-functional teams, including sales, customer success, and finance, to ensure seamless integration and execution.
- Develop and implement communication strategies tailored to both internal stakeholders and external customers, ensuring transparency and alignment. I
Product Feedback Loops:
- Establish regular feedback loops with customers, sales, and customer success teams to gather insights on the product experience, identifying areas for improvement and feature requests.
Qualifications:
- Proven experience in product marketing, with a strong focus on go-to-market campaigning, product adoption, and onboarding.
- Exceptional communication skills, with the ability to clearly articulate value and strategy across teams.
- Demonstrated ability to collaborate effectively with cross-functional teams, including Product, Sales, Customer Success and Partnerships.
- Strong analytical skills with a data-driven mindset to monitor, evaluate, and iterate on strategies.
- Ability to manage multiple projects simultaneously and work in a fast-paced environment.
Preferred Qualifications:
- Experience in the SaaS industry.
- Familiarity with translation management systems or localization platforms.
- Experience in a B2B environment with a global customer base.
What you’ll get:
- 4 Company holidays additional to your regular holidays (1 day per quarter where the entire company is off to celebrate our achievements).
- Your birthday is off because it is important to celebrate you as well.
- 2 Giveback days where you can support the local community, volunteer, and/or participate in charity events and activities.
- Professional and extensive onboarding.
- Learning & development through Phrase learning and a dedicated ChatGPT Plus user license
- Additional local benefits depending on the entity you're hired at, just ask your Talent Acquisition Partner.
Phrase is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to to race, colour, ancestry, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, disability, or any other characteristic protected by applicable law.
We value and welcome different perspectives, experiences and backgrounds as we believe that these differences make our team even stronger on our mission of bringing the world closer together by making content accessible to everyone in their native language.
