Senior Content Manager

Livestorm is the world's leading end-to-end video engagement platform. Founded in 2016, Livestorm allows companies to organize powerful online meetings, webinars and virtual events from start to finish. Our web-browser platform provides teams with all the workflows around video engagement to promote, host and analyze online events. We serve companies of all sizes, from startups to Fortune 500s, with a particular focus on large companies in Europe.

Here are our core values:

• Stay curious: Be interested in the world around you.
• Remain humble: Keep learning and keep your ego in check.
• Be resourceful: Go that extra mile in the most efficient way.
• Own it: Take pride in what you do, own your wins, and fails.
• Be transparent: Sharing knowledge, learnings, feedback, and mistakes.

Your role

After refining its positioning and product to target Enterprise customers, Livestorm is at a key stage where creating relevant content and promoting it effectively is instrumental to its success and future development.

We are looking for a Senior Content Manager who will be able to fully own the content creation and its promotion from start to finish to maximize Livestorm’s reach.

Your missions

In this role, you'll be responsible for:

Content strategy and calendar

• Work with the VP and Head of Growth to create the yearly content calendar and refine it based on results and learnings
• Create content and communication that speaks to Livestorm’s core audience (marketers within large European companies)
• Publish in 2 languages (English and French), with the capacity to add more as needed
• Analyse performance of your actions, and adapt the plan accordingly

Content creation

• Produce and release content in various formats (text, ebook, video, audio, …)
• Use your own skills, tools, and freelancers for content creation and repurposing (slideshows, ebooks, videos, infographics, web pages, etc)
• Create a healthy mix of content between Demand Generation (thought leadership) and Lead Generation
• Build an influencer strategy with Stormies who publish high potential content regularly
• Showcase Livestorm's top customers, by creating impactful testimonials in text, audio, or video format
• Work with the Sales team to create the content they can use with prospects
• Create and improve Lead Nurturing sequences for Product and Marketing leads

Content promotion

• Develop a promotion strategy to maximize the visibility of all your content, but also new feature releases, upcoming events, new partnerships etc
• Own and publish regularly on Livestorm’s main social media accounts (Linkedin, X, and Youtube)
• Go beyond social media for promotion to reach our audience (eg: using paid media, PR…)
• Create and design social media posts, varying the formats to maximize engagements with both existing customers and leads
• Communicate internally so that the whole company can participate in big campaigns