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Head of Marketing - Netherlands

Remote:

Full Remote

Work from:

Germany

Offer summary

Qualifications:

Fluent in Dutch and English, Bachelor's degree with a Master's degree preferred, Experience in B2B and B2C marketing, Strong project management and financial evaluation skills.

Key responsabilities:

Execute global marketing strategy in the Netherlands
Manage and develop the NL Marketing team
Develop and implement digital marketing strategies
Track performance and optimize marketing budget

Michael page Large https://redirect.michaelpage.com/mp-home

5001 - 10000 Employees

See more Michael page offers

Job description

Opportunity to join a global company
Innovative and dynamic role

About Our Client

Our client is the world's leading manufacturer and provider of water treatment solutions. With sustainability at their core, they are committed to reducing reducing 25+ billion single-use plastic bottles per year and continue to reduce energy consumption and eliminate unnecessary emissions from transportation. Using non-toxic and natural materials, they minimise environmental impact and waste.

Job Description

Reporting directly to, and partnering with, the NL Managing Directors for both businesses (B2B and B2C)
Execute in the Netherlands the global Marketing strategy, to create a Customer Centric, Digital First, Consumer Services driven organisation
Manage and build the NL Marketing team
Develop and implement digital marketing strategies for the Netherlands,
Guide brand and innovation strategies; boost brand recognition, digital performance, and define UVP
Develop, manage, and optimise the marketing budget to ensure cost-effective campaigns that deliver a strong ROI
Implement appropriate performance metrics; define KPIs, track performance, adjust strategy based on data insights
Oversee digital marketing activities including: SEO/ SEM, email marketing, social media, and online advertising campaigns
Develop and implement the NL Web and Digital strategy and Customer Journeys, reaching segments and consumer markets that are currently under-served
Work closely with business unit leaders to design appropriate Go To Market strategies, as a mix of direct and indirect channels, both physical and digital, with respect to solution positioning, pricing, trends, and branding
Work closely with Product Development and Management teams, to develop proper Value Propositions and go-to-market strategies, encompassing products, services, consumables and related Customer Journeys
Partner and build credibility with the NL Leadership team (this is a high- performing team and very open and collaborative, building the right relationships early will be critical)

The Successful Applicant

Fluent in Dutch and English
Demonstrable B2B and B2C and business to consumer experience
Ability to balance digital marketing focus with broader strategic marketing approaches
Strong project management and P&L understanding: proven ability to manage projects, understand financials, and evaluate ROI on initiatives. Able to assess investment returns and communicate time-bound financial impacts
Deep expertise in digital: lead generation, performance marketing, consumer journey, 'storytelling' campaigns, and social media
Proven team management and development track record: capable of building a high-performing team, evaluating and coaching team members
Strong experience in recurring revenues, service-oriented business models
Able to implement and lead a business system approach to drive results, focus and discipline, based on numbers
Can work autonomously in complex markets and organisations, with a strong attitude and experience in change management
A strong willingness to "roll up the sleeves" and work every day on pragmatic tasks, leading by example
Bachelor's degree ideally backed with an Master degree

What's on Offer