Job description

Day Translations is a leading translation and interpreting company committed to breaking language barriers and promoting global communication. We are looking for a dynamic and experienced freelance Pay Per Click (PPC) Campaign Creator to join our freelancer team and drive our advertising campaign in China. The PPC Campaign Creator will create and manage ads for the Chinese market in their local language, while they liaisoning with the company's PPC Specialist and CMO, reporting on a daily and weekly basis via email and instant messaging through Slack or Skype. This includes the initial set up of ads and 5 hours per week (1 hour per day) capacity to work.

Responsibilities

Develop, implement, and manage PPC campaigns across Chinese platforms such as Baidu, Weibo, Tencent Ads, Douyin
and Wechat ads.
Strategically plan and execute advertising campaigns targeting China.
Generate high-quality leads for the company through innovative and effective ad campaigns.
Continuously monitor and optimize campaigns to maximize ROI and achieve company goals.
Conduct thorough keyword research and competitive analysis to stay ahead in the market.
Create compelling ad copies and engaging visuals that resonate with the target audience.
Provide detailed performance reports and insights to stakeholders.
Stay up-to-date with industry trends and emerging advertising platforms.
Take initiative and be proactive in suggesting new strategies and improvements.

Requirements

Proven experience in managing PPC campaigns across Chinese platforms such as Baidu, Weibo, Tencent Ads, Douyin
and Wechat ads.
Strong knowledge of advertising strategies and market nuances in China.
Excellent analytical skills and the ability to interpret data to make informed decisions.
Creative mindset with the ability to develop engaging ad content.
Self-starter with a proactive approach to work and a strong sense of initiative.
Excellent communication and organizational skills.
Ability to work independently and manage multiple projects simultaneously.