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Performance Marketing Specialist (Remote, Google & Meta Ads)

extra holidays - extra parental leave

Remote:

Full Remote

Salary:

4 - 300K yearly

Experience:

Mid-level (2-5 years)

Work from:

Greece

Offer summary

Qualifications:

University degree in Business, Marketing or related field, Minimum 2 years experience with Google Ads and Meta Ads, Hands-on experience with Google Analytics 4, Knowledge of tracking and reporting tools.

Key responsabilities:

Plan, execute and analyze ad campaigns
Communicate campaign progress to clients

Double Dot Marketing & Advertising SME https://www.wearedoubledot.com/

11 - 50 Employees

See more Double Dot offers

Job description

We are looking for a Performance Marketing Specialist to join us full-time- double dot is a 100% remote friendly organisation, so the position can be hybrid or fully remote.

The successful candidate must demonstrate a proven track record on Google Ads & Meta advertising, for campaigns running in the Greek and English language. He/she will drive the ad campaigns operations and execution, test new growth opportunities and achieve aggressive goals. Our new team member should be highly analytical, intellectually curious, and data-driven.

What your typical day will look like
You can rest assured that no two days will look the same. You will work in a very fast paced environment, managing demanding accounts from Greece & abroad. Some typical day-to-day tasks include:

Planning, executing and analyzing conversion, awareness & remarketing campaigns using Google Ads & Meta ads
Communicating campaign progress and results to the client/stakeholder and managing their feedback
Working with designers to optimize and test ad creative
Monitoring progress against KPIs (CPM, CTR, CPC, CPL, CPA) and proposing all necessary actions in order to achieve goals
Using Google Ads Editor to manage complex setups
Analyzing landing pages and proposing UI/UX enhancements
Liaising with web developers to ensure fixes are in place
Using A/B split testing/tools and conversion optimization techniques
Setting up remarketing lists & conversion tracking
Creating predefined or custom reports depending on stakeholder needs.
Assisting the sales team with new business pitches (high level strategy, projections, budget estimates, etc.)
Staying up to date on the latest industry developments

Interdepartmental relationships

Reports to: Digital Marketing Team Lead
Supervises: None

Requirements

Minimum requirements

University degree in relevant field (Business, Marketing, Mathematics, Economics)
Minimum 2 years experience in managing complex Google Ads accounts (conversion oriented, e-commerce, awareness) on Google Search & Display Networks
Minimum 2 years experience with Meta Ads (selecting and using Facebook/ Instagram advertising objectives, targeting audiences, utilizing audience insights, improving performance and delivery)
Hands-on experience with Google Analytics 4 and especially with advanced features like custom reports, advanced segments, analytics remarketing etc.
Exposure to high profile accounts (media spend> €300K annually)
Advanced knowledge of spreadsheet applications (Excel, Google Sheets)
Familiarity with tracking and reporting tools (e.g. Looker Studio)
Analytical mindset with ability to measure, test & refine
Google Ads Certified (Search, Display, Mobile)

Will be considered a plus

Experience with other social ad platforms such as LinkedIn, Twitter, TikTok & Pinterest
Google Tag Manager knowledge
Experience in Search Engine Optimization
Basic knowledge of HTML / JS
Basic design skills
Experience with industry tools (Majestic, Moz, Ahrefs, SEMRush, Google Search Console, Crazy Egg)
Facebook Blueprint Certification
Agency experience
Google Analytics Certified

Benefits