Manager - Integrated Marketing Communications

Job Summary

Manager of Regional Advertising Comms & Activation primarily manages franchisee relationships and 50% of our local market system advertising / marketing needs. They ensure connection to National calendar and creative, comms plans, consistency in brand voice in every interaction across regional marketing and best represent the franchise system in bespoke regional or local strategy planning.   As a key member of the IMC team, this role works cross functionally as a strategic business partner of local marketing needs- leading the creation of regional and market-level advertising execution. This role requires strategic thinking and complex problem solving, with strong relationship building capabilities, and relationship management.

Responsible for support of:

•          Regional and market-level consumer strategies

•          Adaptation of national consumer strategies at the market level needs

•          Local store marketing programs

•          Local media leadership

•          Partnership on digital and technology testing

RESPONSIBILITIES

Duties and Responsibilities

Description

• Consumer Strategy by Market and Region – leveraging Consumer Roadmap, drive attainment of consumer goals in markets/regions that present the most opportunity. Leverage consumer segmentation by geography to inform messaging decisions, local marketing activation, local media plans and acquisition efforts
• Franchisee Communications – develop materials and create understanding of consumer strategies overall, by region and by market type. Steward and communicate co-op investment $, as part of overall full year planning and ongoing opportunities for locally funded initiatives
• Local Media Partnership – based on consumer strategy by market/region. Own and partner with Local Media arm of agencies and cross functional teams to help direct bespoke market-level plans
• Adapt National Consumer Strategies by Region/Market – evolve national strategies and create distinctive local messaging and opportunities, as a part of total Integrated Marketing Communications plans, partnering with Creative and Media teams.

EDUCATION QUALIFICATIONS

-4 Year Degree Preferred

-Minimum 6 Years of Experience in Field Marketing/Marketing

Knowledge, Skills, and Abilities

• Budget management
• Strategic problem solving
• Relationship management skills
• Team player; collaborative, trustworthy - good at supporting teams.
• Excellent oral and written communication skills
• Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities
• Excellent project management skills
• Ability to make recommendations and decisions in a timely manner
• Ability to work independently and as a member of a team.
• Ability to work effectively in a fast-paced, ever-changing environment.
• Time management skills.
• Flexibility to work within an open concept office environment and within established guidelines.
• Ability to work with remote team members.
• Ability to oversee work product from multiple advertising agencies.
• Ability to lead media conversations and presentations.
• Ability to manage an array of budgeting responsibilities.

 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.