Product Marketing Manager

About SPG

Specialty Program Group (SPG) is the wholesale & MGA division of HUB International (5th Largest Global Broker). SPG acts in a holding company capacity acquiring best in class underwriting businesses to operate independently under discrete brands (portfolio companies).

We are looking for someone who delivers excellence every day, proactively communicates with others, pursues growth and learning, and builds lasting relationships based on trust. You must be character-first, efficient, detail oriented, team player, and want to be part of our exciting future. If this sounds like you, then we want to meet you!

About The Role

The Product Marketing Manager (PMM) will report to the VP of Marketing of SPG and act as the bridge between SPG’s Centralized Marketing Team and SPG’s Life & Annuity Division. The PMM will have shared responsibilities with both:

SPG’s Centralized Marketing Team – attending Marketing meetings, training, and contributing to any marketing initiatives set and defined by SPG’s leadership as needed.

The Life & Annuity Division – The DMM will play a key role meeting with the Division’s leadership team to identify top priority initiatives for the Division including content development, market research, and executing a variety marketing deliverables across digital and print channels to enhance brand awareness, generate leads, and support sales growth within the Life & Annuity Division.

This role will be pivotal in driving go-to-market strategies, supporting product positioning, and ensuring cohesive marketing efforts for life and annuity products. The ideal candidate will bring a minimum of 7 years of experience in product marketing, preferably within the Life & Annuity insurance space or insurance industry. 

This role requires a blend of strategic thinking, creativity and extensive experience in the Life & Annuity space to create a variety of sales and marketing collateral and creative content to tell the story, value proposition and differentiators of the Life & Annuity Division.

Key Responsibilities

• Develop and execute product marketing strategies to support the life and annuity product portfolio.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities. 
• Collaborate with product development, sales, and other cross-functional teams to ensure alignment on product positioning and messaging. 
• Create compelling marketing materials, including brochures, presentations, web content, and training materials tailored to various audiences (advisors, clients, and internal teams). 
• Drive go-to-market planning, product launches, and promotional campaigns to maximize reach and engagement. 
• Analyze campaign performance metrics and refine strategies to improve ROI and effectiveness. 
• Serve as a subject matter expert for life and annuity products, ensuring all communications reflect brand standards and regulatory compliance. 
• Work closely with the Life & Annuity Division leadership to identify content creation needs and priorities.
• Thought Leadership - responsible for creating of compelling content that communicates the value of the Life & Annuity Division’s products and services to be repurposed across multiple channels.
• Manage content for Life & Annuity’s website(s), brochures, whitepapers, case studies, and client testimonials. Develop strategies to capitalize on HUB account and other national accounts.
• Collaborate with the sales team to ensure seamless integration between marketing efforts and sales processes.
• Track and analyze marketing performance using key metrics (e.g., leads generated, website traffic, conversion rates).
• Prepare regular reports for senior leadership on marketing initiatives and outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus). 
• Minimum of 7 years of experience in product marketing,
• Strong understanding of life and annuity products, distribution channels, and customer segments. 
• Excellent communication and project management skills, with a proven ability to manage multiple priorities and deadlines. 
• Experience in developing creative marketing strategies and leveraging digital marketing channels.
• Experience with marketing automation platforms and CRM systems.
• Analytical mindset with the ability to interpret data and make informed decisions. 
• Strong project management skills with a track record of successfully managing complex marketing projects.
• Exceptional skills working on a hybrid/remote working environment.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.

Disclosure required under applicable state or municipality regulations: The expected salary range for this position is $85,000 to $110,000 and will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages which could include health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits, and eligible bonuses, equity and commissions for some positions.

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HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

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