PPC/SEM Marketing Specialist

Company:

LDR Site Services is a nationwide managed site services company. We offer our customers a single point of contact for dumpster rental, portable toilets, temporary fencing, scissor lifts, and equipment rentals for any location in the entire US. We have relationships with thousands of suppliers throughout the country that will service any location for any project. Our team of over 90 employees will make sure that your company gets the site services you need at a competitive price.

Job Summary:

This role will manage our paid media accounts, analyze performance, and make recommendations to improve campaigns.

Responsibilities:

The successful candidate will:

• Manage and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
• Conduct keyword research and selection for pay-per-click campaigns.
• Monitor and analyze campaign performance metrics to optimize ROI and KPIs.
• Develop and test ad copy and landing pages for effectiveness.
• Collaborate with the marketing team to align paid media strategies with overall goals.
• Manage campaign budgets, bid strategies, and pacing.
• Generate regular reports on campaign performance and insights.
• Stay updated with industry trends and algorithm changes.
• Implement A/B testing strategies to improve campaign performance.
• Utilize analytics tools to track and report on website traffic and conversions.

Requirements

The ideal candidate will possess the following experience, skills, and qualifications:

• 1-3 years of experience in PPC or digital marketing roles.
• Proven track record of managing successful PPC campaigns.
• Experience with budget management and ROI optimization.
• Previous experience in an agency or in-house marketing team.
• Certifications such as Google Ads Certification are often preferred.
• Proficiency in PPC platforms (Google Ads, Bing Ads).
• Strong analytical and numerical skills.
• Knowledge of SEO and SEM principles.
• Experience with web analytics tools (Google Analytics).
• Excellent written and verbal communication skills.
• Ability to manage and optimize budgets effectively.
• Familiarity with A/B and multivariate experiments.
• Understanding of conversion rate optimization (CRO).
• Proficiency in Microsoft Excel or Google Sheets.
• Attention to detail and ability to multitask.
• Tools and Software: Google Ads, Bing Ads, Google Analytics, Google Tag Manager, Facebook Ads Manager, SEMrush, Ahrefs, Microsoft Excel / Google Sheets, Bid management tools (e.g., Marin, Kenshoo)

Educational Requirements:

• Bachelor's degree in marketing or a related field of study is preferred (or equivalent years of related experience)