Head of Digital Marketing

Hi there! We are Scale Up and our client is looking for a Head of Digital Marketing.

About The Company

Our Client is a dynamic and rapidly expanding eCommerce company headquartered in the United States. They specialize in designing, manufacturing, and selling an extensive range of children’s toys on Amazon US and through their own online store. With a diverse portfolio of over 100 products, they have successfully achieved a revenue of over $80 million USD. Their mission is rooted in the principle of continuous improvement—whether it's enhancing their team, refining their processes, or expanding their market presence. As they solidify their leadership in the US market, they are also setting their sights on new opportunities in other regions and countries.

About The Position

Our Client is looking for an experienced and visionary Head of Digital Marketing to lead their marketing initiatives and drive business growth. This role will oversee all marketing strategies, optimize campaigns, and enhance brand presence. The Head of Digital Marketing will play a crucial role in navigating consumer trends, managing marketing investments, and leading a dynamic marketing team to achieve the company’s goals.

Key Responsibilities

• Develop and execute channel-specific growth strategies.
• Lead customer acquisition and retention efforts, focusing on increasing LTV.
• Manage the marketing budget to maximize ROI and ROMI.
• Create and implement strategic marketing plans aligned with company goals.
• Foster a collaborative marketing culture and provide leadership to the team.
• Collaborate with product teams for improvements, updates, and R&D initiatives.
• Drive revenue growth and margin improvement through targeted marketing efforts.
• Monitor and optimize product performance metrics.
  
  

Skills And Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Must be fluent in English (B2 or higher), with advanced skills in both verbal and written communication.
• 7+ years of progressive experience in marketing, preferably in e-commerce.
• Previous solid experience working with a company that operates under Amazon FBA in USA (mandatory)
• Proven leadership and team management experience.
• Proficiency in digital marketing strategies.
• Excellent communication skills and the ability to inspire and motivate a team.
  
  

Key Metrics for Success

• Revenue growth and customer acquisition rates.
• Improved customer retention and lifetime value.
• Enhanced ROMI and brand awareness.
• Elevated team performance and collaboration.
  
  

Benefits

• Competitive Salary: They ensure you're well-compensated and truly valued for your contributions.
• Flexible Working Hours: Tailored to fit your lifestyle, enhancing both productivity and work-life balance.
• Work from Anywhere: Whether at home or across the globe, achieve the balance that works best for you.
• Paid Time Off: Enjoy 12 days of paid time off plus 10 holidays each year, allowing you to recharge and relax.
• Performance Incentives: Your hard work and dedication are recognized and rewarded with incentives that match your achievements.
• Long Service Milestone Awards: Celebrate your journey with them through top-tier equipment upgrades, home office enhancements, luxurious paid vacations, and generous vacation allowances, beginning from 1 year and extending up to 10 years of service.
• Paid Training: Continuously expand your skills and expertise with training programs that support your growth.
• Career Growth in E-commerce: Build a lasting career in one of today’s most relevant and thriving industries—e-commerce.
• Exciting Growth Opportunities: They are committed to your professional development, offering paths for advancement as you grow together.
• Paid Travel Opportunities: Experience the world while you work, with travel opportunities that blend business with adventure.
  
  

Note To Applicants

• Eligibility: This position is open to candidates residing in Latin America.
• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
  
  

If this opportunity sounds good to you, send us your resume! Thanks.