Performance Marketing Lead

Department: Growth

Location: Remote - United States

Description

Company Description

Our mission is to empower individuals to find fulfillment and success in their professional lives.

We spend almost one-third of our life at work, yet too many people struggle to identify and pursue the right career path. According to national statistics, one in two people change their career field, one in three hate their jobs enough to want to quit, and the average person changes jobs 12 times before retirement.

At Realign (Jobtest.org), we help people find, pursue, and succeed in their dream careers by providing the tools and resources they need to make informed decisions about their professional journeys, from exploration to advancement. Our goal is to help individuals identify their strengths, passions, and career objectives, and match them with suitable opportunities.

We are nearing profitability and rapidly growing. We are seeking driven and talented individuals who are passionate about redefining the way we approach professional development. If you share our vision and are looking for a dynamic and rewarding career, we want to hear from you.

Position Description

Realign (Jobtest.org) is seeking an analytical and results-driven Performance Marketing Lead with a strong track record of success in driving growth through paid media channels. This role is ideal for a hands-on marketer with a strategic mindset and a passion for growth in a fast-paced, AI-driven world.

As the Performance Marketing Lead, you will not only execute and optimize campaigns but also guide our marketing team to embrace cutting-edge tools and strategies, including AI, to stay ahead in this rapidly evolving space. Reporting directly to the CEO, you will drive growth marketing strategy, establish efficient creative operations, and explore new paid media opportunities to help achieve ambitious company goals.

You will collaborate cross-functionally with leads in SEO, partnerships, and lifecycle marketing to create integrated campaigns that amplify growth across all channels. Your expertise in data analysis, strategic thinking, and execution will play a pivotal role in delivering measurable results aligned with key business objectives.

We Are Looking For Someone With

• A proven ability to lead and develop high-performing marketing teams.
• Deep knowledge of paid media best practices and a passion for staying ahead of industry trends.
• An entrepreneurial spirit, a hunger for engineering growth, and a commitment to continuous improvement.
  
  

If you are a strategic thinker with a passion for growth and a demonstrated ability to thrive in dynamic environments, we'd love to hear from you. This is an exciting opportunity to shape the trajectory of our company and lead a high-impact team.

Key Responsibilities

• Performance Marketing Strategy: Develop, execute, and refine a data-driven performance marketing strategy that aligns with the company's growth goals and objectives.
• Paid Media Ownership: Take full ownership of managing and optimizing paid media campaigns across multiple channels, continuously testing and iterating to improve performance and ROI.
• Creative Strategy and Operations: Lead creative strategy and production, working closely with the team to deliver high-quality, performance-driven content that educates, inspires, and converts.
• Data-Driven Analytics: Analyze campaign performance metrics to inform strategic decisions. Regularly track, report, and present actionable insights to refine marketing efforts and ensure key KPIs are met.
• Conversion Rate Optimization (CRO): Lead all aspects of CRO, including generating hypotheses, conducting A/B tests, and optimizing user experiences to maximize conversion rates.
• Growth and Experimentation: Plan, execute, and analyze A/B tests and growth experiments to unlock new acquisition funnels, channels, and promotional strategies that drive scalable and sustainable growth.
• Market Insights: Stay ahead of industry trends, competitor strategies, and emerging technologies to identify growth opportunities and potential risks.
• Cross-Functional Collaboration: Partner with SEO, partnerships, and lifecycle marketing teams to ensure campaigns are integrated and impactful across all channels.
• Process Improvement: Build and improve systems, workflows, and processes to optimize campaign execution, creative development, and team efficiency.
• Thought Leadership: Provide clear, strategic recommendations in ambiguous situations, evolving your approach as new data emerges. Foster a culture of learning, innovation, and continuous improvement.
  
  

Skills, Knowledge And Expertise

• 5+ years of strategic and operational experience in scaling paid media campaigns, with a strong understanding of performance marketing mechanics.
• Expertise in managing Meta and Google Ads.
• Proven experience in conversion rate optimization (CRO), including running A/B tests, developing hypotheses, and improving user experiences to drive measurable growth.
• A holistic view of growth marketing, with exposure to complementary areas such as product marketing, SEO, partnerships, and retention marketing to identify cross-channel opportunities.
• Expertise in using ROAS, LTV, and other key metrics to evaluate campaign success and ensure alignment with business goals.
• A proven ability to work in dynamic, high-velocity environments, fostering efficiency and continuous learning while maintaining focus on outcomes.
• A strong passion for growth, innovation, and entrepreneurship, with the ability to inspire and lead high-performing teams to achieve exceptional results.
• Performance Marketing Expert: You bring experience in driving B2C performance marketing campaigns and scaling budgets across paid channels. You have a strong grasp of PPC mechanics, including bid management, audience testing, creative development, and campaign optimization.
• Builder Mindset: You thrive in the zero-to-one stage, with a passion for building systems, processes, and programs from the ground up. You are resourceful, proactive, and driven by a strong bias for action.
• Highly Analytical: Data is at the heart of your decision-making process. You excel at analyzing metrics like LTV, ROI, and ROAS to inform strategy and drive sustainable growth. You prioritize data over intuition to deliver measurable results.
• Results-Oriented Strategist: You have a track record of designing and executing campaigns that effectively target the right audience with tailored messaging, resulting in increased user engagement and profitability.
• Collaborative Team Player: You value intellectual honesty and thrive in a team-oriented environment. You lead with humility, fostering collaboration and mutual support across cross-functional teams.
• Exceptional Communicator: You have excellent verbal and written communication skills. Whether presenting data-driven insights or collaborating with team members, you ensure your communication is clear, concise, and impactful.
• Hands-On Problem Solver: You're not afraid to dive into the details of every campaign, ensuring that no aspect is overlooked. You are scrappy, achieving results quickly, independently, and cost-efficiently.
• Adaptable Leader: You excel in ambiguous environments, evolving your thinking and recommendations as new data emerges. You treat feedback as a gift and continuously strive to improve both personally and professionally.
  
  

Logistics

Location and Time Commitment

We are fully remote - you can work wherever you're most productive. This role is full-time and will need to overlap with US EST for the majority of the workday. It is an exciting opportunity that demands a level of dedication beyond the standard 9 to 5. We need someone who's willing to go above and beyond to help us achieve our ambitious goals, and who's eager to put in the effort to make a real impact and grow with the company.

Visa Sponsorship

We offer visa sponsorship for qualified candidates. We are committed to supporting our sponsored employees throughout the entire visa application process and providing them with a smooth transition to working and living in our community. If you are passionate about our mission and interested in joining a dynamic, global team, we encourage you to apply, regardless of your current location. We can't wait to hear from you!

Compensation

At Realign (Jobtest.org), we design compensation packages to make this your dream job both in the short and long term. Our packages are personalized to align with your priorities and may include a combination of base salary, performance-based bonuses, and equity options tied to company success.

For candidates located in New York, Washington, Colorado, California, and Illinois, the base salary range is $170k-$195k. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location.