A Bit About Us
At Thryv, we are a team fiercely devoted to the success of local businesses. We’ve been around in one form or another for more than 125 years, always with one goal in mind — helping small businesses compete and win. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.
Alongside providing leading-edge digital, marketing and directory services, we help more Australian businesses connect with their customers through the Thryv platform, giving them a world-class edge in technology.
Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable to paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.
Your Future Role
We’re looking for an energetic, results-oriented NZ Marketing Manager to join our Marketing team. In this role, you'll be responsible for executing our marketing strategy and managing campaigns across multiple channels, including events, PR, content, eDM, paid digital, and traditional media. Your efforts will be key in driving brand awareness and fueling sales growth as we work towards making Thryv the top SaaS brand of choice for small businesses in New Zealand.
Reporting directly to the Chief Marketing Officer (CMO), you will lead our go-to-market strategy for Thryv, collaborating with both internal teams and external partners. As an experienced leader, you will oversee and mentor a talented marketing team of two. Additionally, you’ll have the opportunity to support other brands by planning and executing campaigns across content, email marketing, and social media.
This role is a max-term full-time contract from January 2025 - October 2025, working from home (WFH) within Auckland, New Zealand.
Your Responsibilities
This role will be responsible for, but not limited to:
- Execute the comprehensive marketing and communications strategy to drive customer acquisition, retention, and lead generation.
- Manage two marketing FTEs and oversee the local marketing budget, ensuring effective resource allocation.
- Collaborate with US/AU teams and engage interdepartmental stakeholders to ensure cohesive marketing efforts.
- Monitor, review, and report on all marketing activities, measuring success and ROI.
- Lead and manage industry events, supporting commercial partnerships and enhancing brand visibility.
- Oversee customer content initiatives, including filming and creating engaging narratives.
- Liaise with PR specialists to identify and leverage media opportunities.
- Support internal communications and align marketing efforts across our two brands.
- Present innovative strategies to maximise market penetration and campaign effectiveness.
A Bit About You
You are an experienced Marketing Manager, recognised for your ability to drive impactful marketing campaigns that elevate brand awareness and generate high-quality leads. Your expertise spans multiple channels with a proven track record in performance marketing and lead generation strategies tailored to the New Zealand B2B market. You have a proactive, results-driven approach and have extensive experience developing innovative, data-driven campaigns that align with business objectives. With a collaborative spirit, you will also bring strong leadership and communication skills.
- Proven experience in Marketing Management, particularly within the B2B or SaaS sectors
- Ability to develop compelling and technically accurate content in collaboration with internal teams.
- Familiarity with the New Zealand B2B market and customer engagement strategies.
- Strong communication and leadership skills.
- Excellent collaboration skills, with the ability to engage cross-functional teams effectively.
- Analytical skills, able to interpret data and derive actionable insights.
- Adaptable and flexible in a dynamic environment.
What We Offer
- Become part of the #1 leading SaaS and platforms business on the New Zealand market
- Learning and development support, Internal Growth opportunities
- Companywide & Team events to celebrate success
- A diverse & collaborative team culture
- Access to EAP
- 100% Remote work, flexibility, and ability to work from anywhere in New Zealand
- Access to hundreds of discounts and savings with external retailers
Next Steps
With this role commencing on 6th January 2025, apply now (via the link) to become a part of the Thryv family working in a key face-to-face role and be appreciated, rewarded and recognised.
Please feel free to reach out to Demi Macgregor, Talent Acquisition Partner at Thryv on +61 427 376249 or demi.macgregor@thryv.com for a confidential discussion.
Please note direct applications will be deemed as ineligible for shortlisting for this role.
