Social Media Lead, (Remote, Mexico-based)

Job Overview:

Curenta is seeking a strategic and creative Social Media Lead to join our team. In this role, you will manage our social media initiatives across all platforms to enhance brand visibility, engage audiences, and drive interaction. As the Social Media Lead, you will craft innovative strategies, take charge of content creation, and lead campaigns that align with our broader marketing objectives. This role is crucial for shaping our digital presence and fostering community engagement in the fast-paced healthcare tech domain.

Key Responsibilities:

• Social Media Strategy Development: Create and implement comprehensive social media strategies to enhance brand awareness and online presence across platforms like Facebook, Twitter, LinkedIn, Instagram, and others.
• Content Creation: Develop engaging and platform-specific content to ensure high-quality communication and resonance with target audiences.
• Content Calendar Management: Oversee the social media content calendar, ensuring consistent and relevant posts aligned with marketing campaigns and product launches.
• Team Leadership: Lead and mentor a team of social media specialists, combining strategic direction with hands-on content production to drive active engagement.
• Cross-Functional Collaboration: Partner with marketing, PR, and product teams to align social media campaigns with corporate milestones and launches.
• Performance Analysis: Manage social media reporting and analytics, providing actionable insights and adjusting strategies to optimize engagement and outcomes.
• Trend Monitoring: Stay updated on emerging trends in social media tools, channels, and strategies to maintain a competitive and innovative approach.
• Influencer Engagement: Build relationships with key influencers and thought leaders to expand community outreach and strengthen influencer partnerships.
• Strategic Execution: Balance hands-on execution with long-term strategic planning to achieve social media and organizational objectives.

Requirements

Minimum Qualifications:

• Experience: 5+ years of social media management experience, with a proven track record of managing multiple platforms, growing followers, and driving audience engagement.
• Technical Expertise: Proficiency in major social media platforms, content management systems, and analytics tools, with a strong understanding of KPIs, web traffic metrics, and SEO.
• Communication Skills: Exceptional English communication skills, including content creation and writing abilities.
• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Results-Driven: Demonstrated ability to produce actionable performance reports and adjust strategies based on analytics.

Preferred Qualifications:

• Experience leading a social media team, especially in a healthcare tech or fast-paced tech environment.
• Proficiency in graphic design tools such as Adobe Photoshop or Canva for creating visually compelling content.
• Familiarity with HTML, CSS, and basic web design principles to collaborate effectively with development teams.

Benefits

Why Join Curenta?

• Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world.
• Work with some of the best minds in the industry: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry.
• Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.
• Competitive Salary: We offer an attractive monthly salary ranging from $1,500 to $2,000 USD, designed to reward your expertise and reflect the value you bring to our team.