Job description

About CoverForce

At CoverForce, we're on a mission to transform the insurance industry by making it faster and easier for businesses to get the coverage they need. Now is the perfect time to join our team and help shape the future of insurtech. Thousands of insurance agents and corporate customers depend on our tools to simplify quoting, comparing, and buying insurance policies. We partner with top insurers like Travelers, Liberty Mutual, and Chubb to streamline underwriting and sales, cutting the time spent on a single insurance policy by 60%.

Our Innovative Solutions Include

Quote and Bind Platform: Trusted by several of the Top 100 insurance distributors in the US, our platform lets agents generate and purchase business insurance quotes with a single click, saving time and eliminating repetitive paperwork. Carriers also use it to digitally empower their appointed agencies.
Embedded Commercial Product: This allows partners like Walmart, Gusto, and Uber to offer business insurance directly through their platforms using our API. It also integrates with other Agency Management Systems to enhance their quote and binding capabilities.

We're positioned to be the central API for insurance distribution, much like how Plaid has transformed banking. Whether through our user-friendly web platform or our powerful API, CoverForce is here to make insurance purchasing easy, digital and efficient. Join us and be part of a team that's dedicated to innovation and excellence. Headquartered in New York, we’re excited to welcome passionate individuals who want to make a real impact

Job Description

We are seeking a versatile Founding Marketing Manager with exceptional technical skills to join our team. The ideal candidate will have a well-rounded marketing skill set, capable of handling various tasks ranging from email marketing and social media to website optimization. This role requires a creative, analytical thinker with hands-on experience in executing marketing strategy, an understanding of SaaS marketing, and the financial services industry.

What You’ll Do

Brand development: Craft and establish a compelling brand identity, including defining brand vision and visual elements, to resonate with target audiences and differentiate in the market.
Email marketing: create and managing all email marketing, and drive leads to our scrappy sales team through successful campaigns.
Web design: Our company website needs to give customers and investors the right impression, and we will need you to continuously improve this online asset.
SEO basics: SEO is crucial for ensuring that our company’s site is seen by the right people, and you should have an understanding of SEO basics to boost organic our rankings.
Management of paid budget: Your will be responsible for managing PPC and other paid advertising initiatives, and for analyzing and driving maximum ROI for these marketing strategies through rigorous testing.
Experience in events: an impressive first showing at events and trade shows, and to make our company look good at its first public appearance through designing promotional materials and managing all event details.
Branding/PR: build partnerships and relationships to build some buzz around our brand. Being experts in the area of public relations and branding isn’t a must, but you should be able to adapt and manage these processes for our brand

What We’re Looking For