Product Marketing Manager

We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Product Marketing Manager working out of Ireland and help us do what we do best: propelling business forward.

The Product Marketing Manager possesses a unique blend of experience in the software industry, business and technical skills, a big-picture vision, and the drive to make that vision a reality. The right candidate will be passionate about spending time in the market to understand customer needs and find innovative solutions for the broader markets that Progress intends to capture. An energetic, strategic thinker who thrives in competitive environments, with a bias towards action and results will enjoy a successful career on our product marketing team.

In this role, you will:

• Partner closely with Product Management and our growth marketing teams to develop and execute go-to-market strategies that reflect the evolution of our growth product lines and respond to market dynamics.
• Own customer insight programs to uncover requirements and market data that will help guide product management efforts and customize messages to different audiences and industries.
• Develop differentiated product positioning and messaging that highlights our product’s unique benefits and addresses customer pain points in a compelling way
• Communicate product value by deeply understanding product capabilities and translating technical features into clear, benefits-oriented language that speaks directly to the needs of our target audience
• Create and evangelize the market strategy to customers, partners, staff, analysts and press
• Collaborate with sales and marketing functions to create high-impact materials and sales enablement tools, including product presentations, brochures, demos, success stories and competitive battle cards, to equip teams with the knowledge and resources needed to sell confidently and effectively
• Measure the effectiveness of product marketing programs and own the customer acquisition funnel
• Deliver thought-leadership content via industry events, blogs, videos and other outlets for both individual product lines and the portfolio
• Analyze and refine the customer journey to best match buyer personas and their preferred purchasing processes
• Coordinate marketing release cycles for owned products by creating engaging customer communications that drive product adoption and customer advocacy
• Work with cross-functional teams on projects that focus on solving business challenges and contribute to the overall business unit portfolio strategy.

 Your background:

• Proven B2B product marketing experience with background in technology, SaaS or content management solutions; CMS, DXP or CDP experience is a strong plus.
• Outstanding written and verbal communication skills in English and an ability to tailor communication styles to different audiences, e.g. developers, technical decision makers, marketing personas, and external customer/partner audiences
• Understanding of unique business and marketing considerations (pricing, selling strategies, market trends) and ability to use product marketing best practices to improve both internal processes and external offerings, sometimes leading teams and initiatives. 
• Ability to speak to executive management to present projects, proposals and outcomes.
• Experience in working with marketing and business tools such as Google Analytics, Eloqua, Salesforce, BI and Reporting Tools and alike
• Deep understanding of the digital experience and application development market, trends and competitors. Experience acting as a subject matter expert with analysts, partners, customers and internal teams
• Depth in marketing knowledge – strategic planning, gathering and using market data to evaluate new markets, personas, creation of GTM strategies, competitive strategies, consumer insights marketing. Experience with product marketing framework such as Forrester SiriusDecisions and Pragmatic Marketing is a plus 
• History of developing effective pitch decks, sales plays, and marketing messaging to support go-to-market efforts  
• Evidence of exceptional teamwork and collaboration skills with the ability to work closely with cross-functional teams, including sales, growth marketing, and product management, to achieve shared goals and drive the company’s top line growth.
• Adaptable and resilient, demonstrating comfort in a fast-paced environment with the ability to pivot as needed to address changing market dynamics
• Ability to travel for conferences and customer visits when needed 

If this sounds like you and fits your experience and career goals, we’d be happy to chat.  
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:  

• Compensation: Base salary plus bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
• Benefits: Premium Collective Health Insurance Plan with a monthly employer contribution and Premium Collective Pension Scheme fully funded by Progress
• Time-off and Leave: Generous vacation allowance, an additional day off for your birthday, and days off for volunteering
• Well-being: A global well-being program focused on physical, mental, and financial health
• Focus on Employee Experience: We aim to create an environment where people view their time at Progress as their best career chapter by seeking your feedback, partnering with you and recognizing and celebrating the moments that matter.
• Career Growth: We empower you to own your career and personalize your growth with career development tools, internal career mobility, knowledge sharing, and learning opportunities.

Apply now! 

#LI-NT1
#LI-remote 

Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!