Offer summary

Qualifications:

Strong background in digital marketing, Experience with analytics and automation tools, Proven track record of managing campaigns, Data-driven and analytical mindset.

Key responsabilities:

Develop and execute performance marketing strategies

Manage and optimize paid search and social media campaigns

Help online shoppers discover what they love. Sell more. ~50% of shoppers know what they want; they search, select, and checkout. The others? They like to browse, discover, and be inspired. The online store is fine for the first group; however, connecting your brand with the second group requires something more... and that's what Publitas provides. We provide you and your shoppers with an immersive, shoppable experience designed to inspire shoppers while complementing your online store, offline store, and eCommerce objectives. Our customers have reported from 40% to as much as 308% higher conversion rates from their 'just browsing' audience when they viewed a Publitas publication." Over 1800 customers—including leading retailers such as METRO Cash & Carry, Crate & Barrel, and Williams-Sonoma—publish their catalogs online with Publitas to increase their reach and conversion. As employers, we care about people and impact. This means that results matter more than hours spent. We want everyone to work on their own terms and enjoy life as a digital nomad. Travel the globe or simply work from your trusty sofa. You can connect remotely and be fully location independent. If you get more out of your day, so do we! We value every individual and focus on helping you find and improve your strengths and passions. During our hiring process, we make sure you get real working experience in the position you're applying for. You'll go through a sample of challenges and meet your future team members. We like to see ourselves as a diverse and international sports team, where each individual excels in their preferred playing position. To hire the best people with the right skills and cultural fit, we hire across the globe.

Job description

Ready to have an impact?

Publitas empowers businesses to deliver paperless discovery-commerce experiences that engage, inspire, and have the potential to reach more customers than was ever possible. We combine a healthy dose of persistence with the will to embrace crazy ideas and push new boundaries. Guided by a desire to do things better, we want to improve the world around us.

Note from the hiring manager: We seek a data-driven and highly analytical Performance Marketer to join our dynamic Marketing team in Publitas. The ideal candidate will be passionate about digital marketing strategies to drive measurable results, increase customer acquisition, and maximise ROI across various marketing channels. This role involves combining strategic planning, creative marketing, and deep analysis to optimise campaign performance and achieve business goals.

Ready to have an impact with us? Start the application process by filling out the screening questionnaire to see if Publitas is a good fit for you.

Take ownership by:

Developing and executing comprehensive performance marketing strategies to meet or exceed key performance indicators (KPIs) and business objectives.
Managing and optimising paid search, social media, display, and retargeting campaigns across platforms such as Google Ads, LinkedIn, Facebook, and more.
Conducting A/B testing and continuous campaign analysis to identify optimisation opportunities for improving campaign performance and scaling successful initiatives.
Collaborating with the content marketer as well as the graphic designer to create high-impact advertisements, landing pages, and marketing collateral that resonates with our target B2B audience.
Utilising analytics and marketing automation tools to track campaign performance, analyse customer behaviour, and provide actionable insights for optimisation.
Stay abreast of industry trends, tools, and best practices in performance marketing to drive innovation and maintain a competitive edge in the market.
Work closely with sales and product teams to align marketing strategies with business goals and ensure a cohesive customer journey from initial engagement to conversion.

Required profile