B2B Digital Marketing Manager (WFH)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our Client is a leading cybersecurity firm in Asia specializing in digital emergency response services. They focus on helping businesses strengthen their cyber resilience by providing expert incident response and tailored cyber insurance solutions. Their mission is to democratize access to cybersecurity solutions, particularly in the APAC region, ensuring businesses of all sizes can secure their operations and manage cyber threats effectively.

About the Role

We're seeking a talented B2B Digital Marketing Manager to join our growing team. In this role, you'll play a crucial part in driving lead generation, nurturing leads, and managing our marketing operations. You'll be responsible for a wide range of tasks, from maintaining our HubSpot CRM to supporting content creation and executing marketing campaigns.

What you’ll do

• Demand Generation: Develop and execute multi-channel marketing campaigns to generate high-quality leads and drive pipeline growth.

• Lead Nurturing: Implement lead nurturing programs to engage with prospects and move them through the sales funnel.

• CRM Management: Utilize HubSpot to effectively manage and track leads, contacts, and customer interactions.

• Marketing Automation: Execute marketing automation workflows to automate repetitive tasks, personalize communications, and improve campaign efficiency.

• Digital Advertising: Execute, manage, and optimize paid advertising campaigns on platforms such as Google Ads and LinkedIn Ads to reach target audiences.

• Market Research: Conduct market research to identify trends, competitor activities, and opportunities in the target markets.

• Team Collaboration: Collaborate closely with marketing teams in Singapore, Japan, and Hong Kong to ensure consistent messaging and alignment across the region.