Group Product Manager, Marketing Insights & Reporting

Job Description

The Role:

The Group Product Manager of Marketing Insights and Reporting will be responsible for driving the vision and creation of data products, visualization and analytic solutions for marketing. This individual has technical expertise in building scalable data products and conducting analyses to provide deep understanding of metrics and ROI at the enterprise level. You will work cross-functionally across Marketing Applied Sciences, as well as with our partners in Global Marketing and Enterprise Data Analytics and Insights to accelerate the adoption of data-informed decision-making. 

You will work closely with stakeholders in GM’s Vehicle Brands, Corporate Brands, Dealer Digital Solutions, Sales Operations, Sales Lead Performance teams to ensure business acceptance of metrics, visualization of performance and create ease in self-service. You will lead a team of BI engineers and data scientists to create data products, visualization and analyses to fuel business decisions. Our team is focused on delivering future-focused, consumer-centric, personalized solutions that allow GM to stay proactive and nimble in our exciting marketing transformation.

What You'll Do:

• Develop the vision and create reports for marketing, media, customer, digital channels, as well as loyalty and subscription space.
• Drive a strategic roadmap with executable outcomes to provide business value and impact. 
• Possess experience in reporting through the entire marketing funnel, with depth of familiarity with piecing together top/middle/bottom of funnel marketing measures.
• Have strong stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity and into realized data products, insights, and solutions. 
• Possess knowledge of how to map data skills, techniques, and tools to problems. 
• Work with stakeholders and teammates to develop requirements definitions. 
• Exhibit the ability to tell a succinct, data-driven story and tailor delivery to a wide range of stakeholder levels. 
• Lead and develop a team that can tackle diverse problems across the business, forwarding a culture of continuous learning.
• Ensure an elevated level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

Additional Job Description

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree in marketing, Data Science, Economics, Computer Science, Applied Mathematics, or related field, or equivalent combination of education and recent, relevant work experience. 
• 5-8+ years of experience in analytics, data science, or quantitative insights in an enterprise setting. 
• 2+ years of experience successfully leading technical teams or work. 
• Previous experience and examples building a reporting ecosystem with a vision for self service
• Understanding of the principles of causality and/or modeling of incrementality. 
• Understanding of the basic principles of experimental design and analysis. 
• Understanding of site insights on high value behaviors, leads conversion and customer journey
• Prior experience managing and influencing stakeholders, analysts, architects, engineers, and other product owners building a similar capability. 
• Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics. 
• Strong drive for results and intellectual curiosity; must be a self-starter. 
• Ability to train, mentor, and evaluate the technical capabilities of others. 
• Prior experience coaching, evaluating and/or hiring high-performing talent.  
• Strong project management skills with demonstrated success. 
• Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality. 
• Excellent team player with strong interpersonal skills and highly collaborative work style. 
• Excellent oral, listening, presentation, and written communication skills. 

This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.

This job is not eligible for relocation benefits.  Any relocation costs would be the responsibility of the selected candidate.

A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​