Senior Manager, Paid Social (U.S. Remote)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target range for this role is:

Job Summary

Job Description

RESPONSIBILITES:

• Develop and implement a comprehensive paid social media strategy aligned with overall marketing objectives and company goals.
• Stay abreast of industry trends, social media platform updates, and emerging opportunities to ensure Purple Mattress maintains a competitive edge.
• Oversee end-to-end management of paid social campaigns, including budget allocation, audience targeting, creative development, performance analysis and invoice reconciliation.
• Demonstrate expertise in managing campaigns across various social media platforms, including but not limited to Facebook, Instagram, Pinterest, Snapchat, and Reddit.
• Utilize platform-specific features and tools to optimize campaign performance and achieve KPIS. 
• Report on strategies and outcomes on a weekly and monthly basis to leadership teams
• Work in-conjunction with creative team by writing creative briefs, providing feedback/inspiration and auditing final ad design and copy.
• Highlight areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing practices it over to drive profitable demand and acquisition. 
• Contribute to other team projects and initiatives, remaining flexible and willing to support opportunities to drive the business.

QUALIFICATIONS:

• 7+ years experience in paid social media management with a focus on e-commerce and consumer products.
• Bachelor’s degree in Marketing, Advertising, or related field.
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility.
• Proven track record of developing implementing successful paid social campaigns with measurable results.
• Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems. 
• Strong analytical skills and proficiency in data analysis tools and platforms.
• In-depth knowledge of social media platforms, advertising formats, and industry best practices.
• Excellent communication, collaboration, and leadership skills.

REQUIRED SKILLS, EDUCATION AND EXPERIENCE

• Bachelor’s degree

PHYSICAL REQUIREMENTS

Physical Activities may occasionally include:  

• Remaining in a stationary position, often standing or sitting for prolonged periods. 
• Adjusting or moving objects up to 15 pounds in all directions. 

Physical Activities may constantly include: 

• Communicating with others to exchange information. 
• Repeating motions that may include the wrists, hands and/or fingers. 
• Assessing the accuracy, neatness and thoroughness of the work assigned. 

Environmental Conditions may occasionally include: 

• Noisy environments 

BENEFITS AND PERKS

• Medical, Dental, Vision

• 401(k) Match

• Flexible PTO

• Earn a Mattress

• Purple Swag

• Amazing Purple Products

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.

• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.

• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment.