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Senior Marketing Analyst

Remote:

Full Remote

Salary:

89 - 105K yearly

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor's degree in marketing or related field, 4+ years of previous analyst experience, Expert-level Excel user, Experience with Domo, Tableau, Salesforce a plus.

Key responsabilities:

Analyze and report on marketing KPIs
Evaluate customer marketing campaign results

Truckstop Large https://www.truckstop.com/

501 - 1000 Employees

See more Truckstop offers

Job description

At Truckstop, we have transformed the entire freight-moving lifecycle with our SaaS solutions.  From freight matching to payments and everything in between, we are the trusted partner for carriers, brokers, and shippers alike. We lead this industry forward with our One Team mindset committing to principles such as assume positive intent, have each other’s back, and be your authentic self.  Our drive for greatness produces high expectations, yet our regard for humans is even higher. Join a team of brilliant minds and generous hearts who care deeply about other's success.  

Position Summary: 

The Senior Marketing Analyst will primarily support our Customer Marketing team. This role will be the owner of all reporting and analytics related to the marketing efforts of our Customer Marketing team. This includes, but is not limited to: Customer Upsells, Loyalty and Churn, TAM analysis, and Campaign ROI.

Essential Job Functions: 

Provide regular updates, identify trends, analyze results, and make actionable recommendations to Customer Marketing KPIs
Work closely with the Product Marketing team to define their key success indicators and develop a process for measuring and reporting said indicators
Create efficient processes for data collection, organization and storage required to produce requested data insights and reporting in a timely manner
Develop processes for reporting, tracking, and measuring the success of marketing-led churn initiatives
Analyze customer marketing campaign results (open/click rates, engagement, sales) from various channels including, email, in-app messaging, retargeting and provide team members with detailed insights on the campaigns usage, retention, and/or revenue generating impact (upsell/cross-sell).
Evaluate and analyze customer marketing campaigns to measure both direct and indirect impacts, providing actionable insights to help teams optimize strategies and understand campaign effectiveness on customer engagement, retention, and ROI.
On occasion, may provide support to the product marketing team to analyze and measure revenue impacts of new feature releases.
Execute A/B tests of key marketing initiatives and campaigns to drive continuous improvement
Drive enhancements in marketing effectiveness, resource efficiency and reporting capabilities, via integrated data flows, templates, and automated processes
Other duties as assigned

Position Requirements: 

Bachelor’s degree in marketing or related field or equivalent professional experience
4+ years of previous analyst experience
Expert-level Excel user
Previous experience with Domo, Tableau, Microsoft BI, or similar a plus
Previous Salesforce experience a plus
Previous experience with Pardot, Marketing Cloud, Marketo, or HubSpot a plus
Strong organizational skills with the ability to manage and prioritize multiple activities/initiatives and meet deadlines
Ability to work as part of a team as well as work independently
Strong skills in effectively communicating with all levels of management and staff
Keen attention to detail and strong analytical skills

At Truckstop we are dedicated to creating a workplace that is equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for a yearly bonus. Final salary is based on a number of factors including market location, job-related knowledge, education/training, certifications, key skills, experience, internal peer equity as well as business considerations.

The anticipated base pay range for this position is :

$89,000—$105,000 USD

The above description covers the most significant duties performed but does not include other related occasional work that may be assigned or is completed by the employee. 

Truckstop provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Truckstop participates in the E-Verify program. Learn more about the E-Verify program here: https://www.e-verify.gov/

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