Public Relations Manager

What We Do

At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients.

Who We Are

People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. We are committed to living out our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion.

Overview of the Role

The Public Relations Manager is a results-oriented team player who creates and executes strategic public relations plans for SRW | C.A. clients in the better-for-you CPG world. They own and facilitate the entire process from initiating client assignments, pitching media contacts in lifestyle and consumer publications, writing press releases, collaborating with internal agency departments to identify PR-able ideas, and delivering flawless output.

The PR Manager helps make our clients’ brands famous. They partner closely with the strategy, media, influencer marketing and creative teams to conceptualize story ideas, secure unique placements in print, broadcast and digital media, secure industry/consumer awards, and prove out success through reporting metrics.

What You’ll Do at C.A. Fortune

• Serve as day-to-day PR lead and client contact on various client accounts
• Compile and build media lists; come with current media connections and continue to build new connections with lifestyle and consumer publications
• Lead writing projects such as press releases, blog posts and media pitches
• Manage budgets, communication and process with publishers at various outlets
• Collaborate with cross-functional teams to conceptualize campaign activation ideas, secure unique placements and execute a variety of public relations initiatives for our clients including:
  • Build on ideas in brainstorms and in partnership with influencer marketing team to enhance integrated campaign development
  • Lead client calls and new business calls for earned media updates and capabilities; build trusting relationships with client counterparts to make SRW an indispensable partner
  • Develop recommendations for satellite media tours and lead sponsored content initiatives
  • Manage awards submissions for key client campaigns and case studies

What You Should Bring to the Table

• Exude confidence being on the front-line pitching to print, broadcast and digital media
• Excellent writing, editing and presentation skills 
• Strong attention to detail and ability to develop creative pitch concepts 
• Inventive solutions for project challenges; sense of urgency, responsibility and accountability
• Infectious passion and excitement in internal meetings and client presentations
• Ask questions and strive to be a subject matter expert on clients’ business, media platforms, influencer networks, etc.

You Will Stand Out If You Have

• Experience working with PR tools like Cision, Meltwater, etc.
• Solid media contacts in-market; thorough knowledge of media pitching and strong pitching skills
• A connection to pop culture; do you proactively stay up to speed on industry trends, social media platforms and our clients’ competitive landscape?

Perks

• 16 days of PTO
• 11 paid company holidays per year
• 2 paid volunteer days per year
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day thru Labor Day)
• Work from home flexibility

Come As You Are

C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.