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Director, Consumer Marketing

Remote: 
Full Remote
Salary: 
175 - 200K yearly
Experience: 
Expert & Leadership (>10 years)
Work from: 
United States

Offer summary

Qualifications:

10+ years of consumer marketing experience, Experience in healthcare or genetic testing industry, Strong strategic thinking and analytical skills, Excellent collaboration and communication abilities.

Key responsabilities:

  • Develop and execute comprehensive marketing strategy
  • Lead development of consumer promotional materials
GeneDx logo
GeneDx Biotech: Biology + Technology XLarge https://www.genedx.com/
1001 - 5000 Employees
About GeneDx
GeneDx is focused on delivering personalized, actionable insights that improve health outcomes. We sit at the intersection of diagnostics and data science, pairing decades of genomic expertise with an unmatched ability to interpret clinical data at scale. Our exome and genome testing is among the best in the industry. We expect that it will be even more advanced in the future with the help of Centrellis®, our innovative health information platform. Powered by millions of medical records, Centrellis® integrates digital tools with artificial intelligence to ingest and synthesize clinical and genomic data. As a result of our robust test menu, including our exome and genome testing, and the comprehensive insights generated by Centrellis®, we are developing a more complete understanding of complex disease than ever before. This translates to faster diagnosis, more effective treatment plans, and enhanced drug discovery. Our offerings help a whole spectrum of healthcare partners -- clinicians, researchers, health systems, pharmaceutical companies, and payors -- improve patient experiences and advance population health.
See more GeneDx offers

Job description

Director Consumer Marketing

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

We are seeking a dynamic and experienced Director of Consumer Marketing to lead our efforts in expanding awareness and understanding of the benefits of genetic testing among patients, parents, caregivers and advocacy organizations. This role will be pivotal in developing and executing a comprehensive marketing strategy to expand GeneDx reach and authority among these key audiences, while driving high ROI for consumer initiatives.

Key Responsibilities:

  • Develop and execute a robust marketing strategy aimed at reaching patients, parents and caregivers to enhance awareness and understanding of genetic testing benefits.
  • Translate audience insights into actionable strategies and tactics to develop and execute comprehensive multi-channel marketing strategies engaging key audiences and delivering against business objectives
  • Lead the development of all consumer promotional materials from strategy through execution including but not limited to digital advertising, website, display ads, social posts, influencer partnerships, multichannel marketing program, patient brochure & point of care promotion
  • Monitor and measure marketing campaign effectiveness, identifying opportunities for optimizations, and establishing reporting cadence and channel for relevant metrics updates.
  • Lead the development of consumer competitive strategy to address current and future competitive landscape
  • Drive growth of volume from parent-initiated channels through collaboration with the commercial strategy team, identifying opportunities for acceleration through innovative partnerships and other volume driving activities.
  • Partner closely with the medical affairs team to develop marketing programs that support patient advocacy initiatives.
  • Drive spend efficiency to ensure the marketing budget is allocated properly to conserve resources while attaining marketing and business goals.
  • optimize paid marketing efforts, ensuring high ROI for consumer initiatives.
  • Partner with the commercial strategy team to develop and execute end-to-end consumer journey work, influencing and informing product development.
  • Leverage strategic-thinking and problem-solving skills to achieve business goals in a customer-centric, innovative, and value-driven manner.
  • Bring a relentless drive and curiosity to assess and define the key value drivers, brand narrative, and messaging and positioning frameworks to attract, convert and retain customers across our key audience segments.
  • Accountable for agency relationships, including the to drive value, innovation, and impact to support consumer strategy

Qualifications:

  • 10+ years of proven experience in consumer marketing, preferably in the healthcare or genetic testing industry.
  • Strong strategic thinking and analytical skills.
  • Excellent collaboration and communication abilities.
  • Demonstrated success in executing multi-channel marketing campaigns.
  • Ability to develop compelling marketing materials and messaging.
  • Experience in optimizing marketing spend and driving high ROI.
  • Proven track record of designing and executing successful customer engagement strategies.
  • Exceptional strategic-thinking and problem-solving skills.
  • Strong leadership and team management abilities.
  • Excellent communication and interpersonal skills.
  • Ability to communicate in a strong, clear, simple and compelling manner to drive impact and influence
  • Ability to thrive in a fast-paced and ambiguous environment while adapting to a rapidly growing organization.

 

Pay Transparency, Budgeted Range
$175,000—$200,000 USD

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Science - Minded, Patient - Focused. 

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most. 

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE

  • High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
  • Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

CLINICAL EXPERTISE

  • Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
  • Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
  • Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.

Learn more About Us here.

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 Benefits include:

  • Paid Time Off (PTO)
  • Health, Dental, Vision and Life insurance
  • 401k Retirement Savings Plan
  • Employee Discounts
  • Voluntary benefits

GeneDx is an Equal Opportunity Employer.

All privacy policy information can be found here.

Required profile

Experience

Level of experience: Expert & Leadership (>10 years)
Industry :
Biotech: Biology + Technology
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Customer MarketingCustomer EngagementMulti-Channel MarketingMarketing OptimizationMarketing MaterialsHospital ExperienceGenetics Testing

Other Skills

  • Strategic Thinking
  • Collaboration
  • Communication
  • Analytical Skills
  • Leadership
  • Team Management
  • Adaptability
  • Problem Solving
Are you interested?

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