Field Marketing Specialist

HackerOne is the global leader in human-powered security, harnessing the creativity of the world’s largest community of security researchers with cutting-edge AI to protect your digital assets. The HackerOne Platform combines the expertise of our elite community and the most up-to-date vulnerability database to pinpoint critical security flaws across your attack surface. Our integrated solutions, including bug bounty, pentesting, code security audits, spot checks, and AI red teaming, ensure continuous vulnerability discovery and management throughout the software development lifecycle. Trusted by industry leaders such as Coinbase, General Motors, GitHub, Goldman Sachs, Hyatt, PayPal, and the U.S. Department of Defense, HackerOne was named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024.

Field Marketing Specialist - EMEA 

Position Summary 

HackerOne is seeking a Field Marketing Specialist to help drive EMEA based field programs and demand generation.  In this important role, you will support the development and execution of marketing programs designed to drive EMEA pipeline growth.  You'll leverage your knowledge in demand generation campaigns, content syndication, account-based marketing and field events to build strong relationships, amplify brand awareness, and empower sales teams to secure new customers and expand existing accounts.

This role reports to our Director, EMEA & APAC Regional Marketing and is located remotely in the United Kingdom. 

What You Will Do 

• Craft and execute regional demand generation and programs aligned with the HackerOne global go-to-market strategy.

• Manage HackerOne’s sponsorship at regional tradeshows, including event logistics and promotions.

• Manage HackerOne’s proprietary regional events programme.

• Develop innovative content syndication initiatives to reach key decision-makers in the cybersecurity landscape.

• Collaborate with the Sales and Digital Marketing teams to define targeted marketing programs based on account segmentation and sales needs.

• Lead data-driven planning sessions with Sales and Marketing stakeholders to ensure comprehensive pipeline coverage across the funnel.

• Champion the voice of the Sales team within the Marketing department, translating their priorities into actionable marketing tactics and messaging.

• Educate and empower the SDR and Sales team on how to leverage marketing campaigns and materials to maximize pipeline generation and conversion rates.

Minimum Qualifications 

• 2+ years of experience supporting demand generation for a specific region

• Proven success in developing and executing marketing programs that drive quantifiable results and accelerate enterprise B2B sales pipelines

• Experience driving both in-person and virtual events with a goal of pipeline generation

• A strong proponent of Account-Based Marketing (ABM) and region-specific marketing strategies, with the ability to measure their success

• Experience collaborating directly with Sales, Sales Development, Sales Enablement and Sales Operations teams

• Possess exceptional communication and collaboration skills, fostering productive relationships across internal and external stakeholders

• Highly detail-oriented and organized, with a proven ability to manage multiple priorities, delegate effectively, and consistently meet deadlines

• Willing to travel, no more than 20% of time 

Preferred Qualifications 

• Solid understanding and/or experience in the cybersecurity space

• Partner marketing experience

• Broader campaign management experience 

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Employment at HackerOne is contingent on a background check.

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This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.

HackerOne Values

HackerOne commits to maintaining a strong, inclusive culture built for our employees and our community of hackers. We are driven by our five core values. We recognize that our mission is bigger than us, and therefore act with integrity at all times. As a team, we believe that transparency builds trust so we default to disclosure in our communications. Each individual executes with excellence, creating an environment of greater alignment and greater autonomy. We win as a team and respect all people to empower everyone to learn from each other, innovate, and grow.