CRO Specialist

Our client, a strategic event management company, is looking for a Conversion Rate Optimization Specialist to enhance B2B marketing using AI tools and HubSpot. The ideal candidate will have experience with AI tools, HubSpot, and a proven track record in content optimization, ideally within the events industry. This role requires a strategic, communicative, and self-motivated individual passionate about leveraging AI to drive conversions.

Location:

Fully Remote (Work from Home), 9 AM - 6 PM EST

Key Responsibilities:

• AI Tool Utilization: Employ AI tools to optimize content and conversion strategies, guiding best practices to enhance user engagement and conversion rates.

• Conversion Strategy Development: Analyze current conversion metrics and develop strategies to improve performance across various digital channels and the website.

• Content Optimization: Work closely with content teams to ensure that all marketing materials are optimized for conversions, utilizing insights from AI tools.

• Operations Improvement: Utilize AI and HubSpot to streamline sales & marketing operations, enhancing efficiency and effectiveness in campaigns.

• SEO Knowledge Application: Apply knowledge of SEO best practices to ensure that all content and the website are optimized for search engines, driving organic traffic that converts.

What Success Looks Like:

• Increased Conversion Rates: Demonstrable improvement in conversion rates across digital platforms through effective optimization strategies.

• Enhanced User Engagement: Higher levels of user engagement and interaction with content as a result of optimized strategies.

• Effective Use of AI Tools: Successful implementation of AI tools leading to improved marketing operations and content effectiveness.

• Collaborative Success: Positive feedback from cross-functional teams regarding communication and collaboration on projects.

Qualifications:

• Experience: 2+ years in a similar role focused on conversion rate optimization.

• AI Proficiency: Solid experience with AI tools, with knowledge of Breeze AI being advantageous.

• HubSpot Expertise: Proficient in using HubSpot for managing marketing campaigns and analyzing performance metrics.

• SEO Knowledge: Understanding of SEO principles and how they relate to conversion optimization.

• Communication Skills: Fluent English verbal and written communication skills to effectively collaborate with teams and present findings.

Preferred Skills:

• Analytical Skills: Strong analytical abilities to interpret data and make informed decisions based on performance metrics.

• Creative Problem-Solving: Ability to think creatively about challenges and devise innovative solutions to enhance conversions.

• Self-Motivated: Ability to work independently while being proactive in identifying opportunities for improvement.

Join us in transforming digital marketing strategies through innovative conversion optimization techniques. This role offers an exciting opportunity to work with a dynamic team focused on creating remarkable experiences. If you are a strategic thinker with a passion for leveraging AI in marketing, we encourage you to apply.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets